ASIA CONNECT

Selling with Pride, Not Price

Asia Connect is the annual conference produced by the Hospitality Sales and Marketing Association International (HSMAI), Asia Pacific Chapter. The theme of Asia Connect for 2009 is "Selling with Pride, not Price".

Held alongside ITB Asia and Web In Travel, at Suntec City on October 22 and 23, the format this year will be two half day sessions over the lunch period.

Delegates may choose to attend one or both days of the conference.

The Asia Connect programme is packed with interesting features and speakers, all geared towards providing hotel sales and marketing managers with the tools they need to win in this harsh economic environment.


DAY THREE, OCT 22, 2009
Ballroom 2, Level 2, Suntec Convention Centre
11.00 Registration
11.15 - 11.30 Introduction to HSMAI
  • Maria Taylor, President, HSMAI Singapore Chapter
11.30 - 12.00
 Selling with Pride, not Price

When business is down, who do you call? Sales. So why has our knight lost his shiny armour? Our keynote speaker will share how sales can once again rise with pride and how we need not always resort to price.

Keynote Speaker:
  • Arthur Kiong, Managing Director - Sales & Marketing , Banyan Tree Hotels & Resorts

12.00 - 12.30
Selling in a Buyers’ Market

Gain a greater understanding on consumer behavior, as there are different buying modes as well as different selling modes. Our speaker will introduce a model that will give sales associates useful tools for more successful dynamic selling.

Speaker:

  • Bernadette Dennis, Managing Director, HSMAI Asia Pacific and Director, BD Concepts Pty Ltd

 
12.30 - 1.30
Moving Forward – How to prepare for the New Norm

Join our industry experts as they discuss topics that cover sales, discounting, rate parity and marketing when the travel market returns.

Moderator:

  • Yeoh Siew Hoon, Wired Ventures Pte Ltd

Panel:

  • Arthur Kiong, Managing Director - Sales & Marketing , Banyan Tree Hotels & Resorts
  • Bernadette Dennis, Managing Director, HSMAI Asia Pacific and Director, BD Concepts Pty Ltd
  • Mark Lankester, CEO, Tune Hotels
  • Fiona Godfrey, Regional Director of Sales – Asia Pacific for Carlson Hotels Worldwide
  • Grant Colquhoun, Director of Hotels, Travelocity Asia Pacific
  • Klaus Kohlmayr, Director, IDeaS Advantage Consulting, IDeaS - A SAS Company
1.30-1.45 TMS Salary Survey

TMS Asia Pacific presents the results of their annual salary survey.
1.45 - 2.30
 Meet the Speakers + Networking
2.30 Close



DAY FOUR, OCT 23, 2009
Ballroom 2, Level 2, Suntec Convention Centre
11.00 Registration
11.15 - 11.30 Introduction to HSMAI
  • Maria Taylor, President, HSMAI Singapore Chapter
11.30 - 12.15
 Discounting – How to do it right

Discounting is a norm in the travel industry. Learn proper ways of discounting in the context of price sensitivity and how hotels often overshoot when lowering prices - and as a result lose potential revenues.

Keynote Speaker:
  • Klaus Kohlmayr, Director, IDeaS Advantage Consulting, IDeaS - A SAS Company
12.15 - 1.00
 Breaking Down the Walls and Closing the Customer Loop

The Web has broken down the walls and no longer can we operate in silos. This panel discusses how you can weave online distribution and customer relationship management together.

Moderator:

  • Erik Munoz, Vice President, Asia Pacific & Middle East, Hospitality, SoftBrands

Panel:

  • Sascha Hausmann, CEO Rate Tiger
  • Klaus Kirchhoefer, Director International Sales, Serenata
  • Eric Demaret, CEO APAC, Travelscream
  • Lee Lai-Huat, CEO HolidayCity.com
  • Peter Fitzgerald, VP International Sales, HBSi
1.00 - 1.30
Social Media – From a Quantitative Perspective

Facebook, Youtube, Twitter, Tripadvisor… the list goes on. Learn how people are utilizing social media to research, plan and share their travel experiences.

Speaker:

  • Gary Chin, Head, Media Sales, Zuji
1.30 - 2.30
 Meet the Speakers + Networking
2.30 Close

Note: Programme correct at time of publication and is subject to change.

Note: Those registered for Asia Connect before 15 October may attend ITB Asia on a complimentary basis. WIT and ITB Asia registered delegates may attend Asia Connect free of charge.

Registration Details
  • Type  / Member / Non Member
  • Day 1 only / SG$75 / SG$100
  • Day 2  only / SG$75 / SG$100
  • Day 1 and Day 2  / SG$130 / SG$180
Group Pricing

2-5 pax 5% discount
5+ pax 10% discount

REGISTER WITH:
HSMAI Asia Pacific Secretariat
Contact: Illka Gobius
Tel +65 9105 8268
email: This e-mail address is being protected from spambots, you need JavaScript enabled to view it
Register online
 
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