More bites from the online chat room

Social media: There's something there but we aren't sure. All are dipping their toes.

In five years time, GDSs will still be printing more money but will become more customer focused and serve better content.

What matters most - price, content or user experience? Cooke and Richard Noon (Webjet, pictured left) picked user experience. Currie said you got to work on all three.

On Expedia - its biggest strength is its scale and "being Expedia". Its biggest weakness - scale and "being Expedia".

On Travelocity - its Sabre relationship is its biggest strength "but I don't hear people championing it", said Currie.

On Asiarooms - its biggest strength is its relationship with TUI and laterooms. Its biggest weakness - its history of being the bad boy but that will pass quickly, said Cooke. Added Currie, "Changing their model, I wouldn't underestimate the challenges of that."

On Agoda, Cooke said its biggest strength was "Priceline guys letting the guys on the ground run it on the ground."

Noon applauded the "sensational" hotel metrics display on Wotif and said its weakness was flights while Currie said it was language.

Cooke praised the Webjet brand and team in Australia but said its weakness was its Australian-centricity. "It was an issue for Wotif which we took steps to address. Being in one market leaves you vulnerable."

As to how they saw their business in three years time, Currie said Agoda would still be focused on online, hotels, Asia "just a lot bigger with more customers".

Cooke said, "The world will be pretty much the same, the brands will still stand for their unique place, just bigger scale."

Webjet would be in Asia, said Noon.

All did not see one global brand dominating in Asia. "You will see four to six brands with significant positions in different markets," said Cooke.