The incredible silence of over-socialisation Yeoh Siew Hoon reckons that we will no longer have anything left to share because we've done all the sharing.
I predict that soon we won't need to talk to each other anymore to find out how we are, where we are and what we are doing. Think about it. In the old days, when we called someone, we asked, "How are you?" We were concerned about a person's well-being. Then it became "Where are you?" We were curious about a person's whereabouts. But with geo-location devices and geo-location social networks - Foursquare, for example, the new darling of social networks that enables you to "check-in" at your exact locations in your mobile - you can dispense with the where part of the equation. (In Foursquare, users interact with each other by giving tips on places they've checked into (long waits, specific bartenders to ask for, etc.) And because of this tip-sharing, Foursquare is emerging as a new sort of Yelp! or TripAdvisor, says one article.) Tie that in with your Lifestream on Facebook, Twitter or LinkedIn, and your friends will also be able to tell what you are thinking. So what sort of conversations will we be having, if we have them at all? We could talk about your Lifestream - say, you are one of those who put updates like, "Having a monumental headache", we could discuss your health right away. Or if you say, "arrgh. IKEA ran out of stock of the clear square mirrors! It's only hexagonal brown toned ones left!" - I found this in my Newsfeed today - I could have a conversation with you around mirrors and colours.
The promise of Gist is "know more about who you know". It "connects your email inbox to the web and gives business-critical information about key people and companies" and can work like a personal CRM tool. According to a review by Travis Campbell at Marketing Professor, "For marketers, it is all about speed of information, so that you can provide timely (even real time) responses to your contacts, and get the pulse of your followers. With Gist, you can get a quick snapshot of what is going on with key contacts, giving you the opportunity to provide more meaningful engagement in the process." This means by the time I have read your Gist information, I would have done away with the need for the next few steps of the courtship dance. Which means we can then get down to the gist of the conversation which is, what, exactly, because by the time I find out all that information, I might have decided, do we really need to talk anymore? I don't even have to ask you about how your trip to Antarctica went because I'd have seen it from all the photos, videos and blogs you posted. Imagine, we'd have nothing left to share because we shared too much. |
Yeoh Siew Hoon reckons that we will no longer have anything left to share because we've done all the sharing.
But wait, do you even need to do that dance? Now there are new social media networks like Xobni and Gist which tie deeper and richer information (I use those terms liberally) with "friends" or "connections".
The more they use twitter, Facebook and the rest the more they are likely to meet up in the 'real world'.
Let's not despair - let's embrace and get innovative with what all these new wonderful tools can do for us and for everyone...
Carl
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"Next for MASS MINGLING will be even more impromptu, temporary meet-ups of strangers, mobs and crowds with similar interests, hobbies, political preferences, causes and grievances. Many of these (temporary) meet-ups will revolve around generating public attention, or getting something done. And here too, Twitter will lead the way (tweetmobs, anyone?).
The opportunity is obvious: Anyone involved with anything that helps people get and stay in touch, that gets people from A-Z, or that accommodates those people before, during or after meeting-up with others, should not only rejoice in MASS MINGLING, but make it even easier for customers to meet up in any possible way, too. "
- www.trendwatching.com - 10 Crucial Consumer Trends for 2010