JILL HENRY, CEO, Sarawak Convention Bureau

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JILL HENRY, CEO, Sarawak Convention Bureau

Jill is employed by the State Government of Sarawak as the Sarawak Convention Bureau’s inaugural Chief Executive Officer. The Bureau, formed in 2007 was the first to be established in Malaysia. Under her guidance the Bureau has secured 60 new conventions and events with an average 70 per cent bid success ratio.

Sarawak’s international profile has also been boosted with an innovative destination marketing campaign that has been recognised as world’s best practice.

Before relocating to Sarawak, Jill was formerly General Manager of the Perth Convention Bureau in Western Australia. She is highly reputed in the international meetings industry and is a sought after speaker at industry events.

Jill is an accredited member of the Meetings Events Association of Australia, a past board member of the WA Branch of the Australian Society of Association Executives and Pacific Asia Travel Association (PATA) and a member of the International Congress and Convention Association.