Statistics released by Eezeer.com, a web and mobile social network that provides real-time on-the-spot verified tweets and reviews, showed AirAsia has gained almost double the number of tweets in February 2012 as compared to January.
The number of mentions for the airline jumped from 13,500 to 23,000 mentions, ahead of Delta Air Lines and American Airlines.
The statistical information on Twitter usage in the airline industry shows AirAsia at the top of the list in two main categories:
• Best in class: Top performing airline brand with the greatest number of all the tweets exchanged between an airline and its consumers. This accounts for all the tweets collected outbound (from airline to consumer) and inbound (from consumer to airline).
• Airline Listening Champions: The top airlines having received the most tweets from consumers.
The report also named AirAsia as top three among 192 airlines with Twitter accounts in "Airline Talking Champions" category, having sent the most tweets to consumers.
Kathleen Tan, AirAsia’s regional head of commercial (pictured left) said AirAsia is a "very social brand", which establishes a two-way platform to communicate with its guests, fans and potential guests with interest in travel.
"Through social media AirAsia enables fans to communicate directly with us, where we listen to their feedback, attend to their queries and of course, give them a convenient platform to voice their thoughts and share ideas," she added.
AirAsia’s management, from its group CEO Tan Sri Tony Fernandes to executives, use social media for communicating within the team as well as with the airline’s fans.
To date, AirAsia’s official twitter accounts in various countries have a total of 514,852 followers.