Malaysia Airlines started the “reward your fans with free flights” with its recent social media campaign, "The Big Flight" competition on its official YouTube brand channel to offer a free joyride for the winner and three friends on the airline's Airbus A380 aircraft in June (read story).
Now AirAsia X has gone a step further. It is holding a competition, which will reward a lucky fan of its Australia Facebook page and 302 of his/her Facebook friends with the temporary gift of an Airbus A330-300 aircraft (pictured left) on a free Sydney-Kuala Lumpur return flight. They also have three nights’ free accommodation to enjoy the sights and sounds of Kuala Lumpur before returning home on their "private plane*.
All the fans have to do is to enter the competition via a specially designed Friendsy app available on AirAsia Australia Facebook page. The app features the Pick A Seat diagram from the AirAsia’s website, which allows entrants to fill the plane’s seats with their Facebook friends either manually or via an auto fill button
The competition, believed to be the world’s first to be organised in an A330 aircraft, is to celebrate AirAsia X’s new daily Sydney-Kuala Lumpur service launched on April 2.
The winner will be chosen on June 12 and his/her name published in The Australian June 19.
The AirAsia Friendsy plane will depart November 2 from Sydney Airport to Kuala Lumpur and return to Sydney on November 5.
"Our bold move is part of our social media promotion drive offering our awesome guests a little X-citement, while testing our social media strength and influence. We believe that the idea will also lift our brand further in Australia and surrounding region," said AirAsia X CEO Azran Osman-Rani (pictured below).
He added that apart from the airline’s sense of fun and adventure, “it’s our category leading efficiency and service that makes it possible for us to offer this amazing trip of a lifetime.”
Azran added that taking part in this contest would also lead entrants to make a number of thought-provoking decisions.
"For example, what if you have more than 302 friends? And which 11 friends will you choose to join you in the Premium Flat Beds? Our advice, it’s time to think hard about who your real friends are!" he added.
Currently AirAsia has over 65,000 followers/fans at its Australia Facebook page. As a group the airline has over 2.3 million Facebook fans from Malaysia, Indonesia, Thailand, Korea, Philippines, Japan, Taiwan, Hong Kong, India, Europe, New Zealand, Australia and Singapore.