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Finnair goes to the Angry Birds, seeks fans for Asian Challenge

Posted on 31 Aug 2011 at 22:15 pm

Finnair has begun a worldwide online search for the eight biggest Angry Birds fans to fly on the longest and highest Angry Birds flight ever from Helsinki to Singapore on September 20, 2011.

Onboard this one-of-a-kind theme flight, the fans of the world-famous mobile gaming device, developed by the Finnish company Rovio, will compete in the Angry Birds Asian Challenge at an altitude of 10 kilometers.

The online competition is open for all fans, from August 31 to September 12, 2011, to tell why they are one of the Angry Birds’ most dedicated fans. 

“This avian alliance is one example of Finnair’s creative, fresh way of operating. Finnair is a significant player in traffic between Asia and Europe, and our goal is to double the number of Asian flights to 140 flights per week by 2020. It’s great to be involved in bringing Finnish innovation to Asia,” says Finnair’s Vice President, Global Marketing Jarkko Konttinen.

“Although the Angry Birds have already flown almost everywhere in the world, the trip to Singapore will be the birds’ longest continuous flight to date.

“The Angry Birds game has been downloaded to various platforms over 350 million times, and we are delighted to be able to bring new Angry Birds games and experiences to a growing fan base,” says Peter Vesterbacka, Rovio’s Mighty Eagle and Marketing Manager.

The five most popular fans and two-to-three favorites selected by a jury will be awarded an unforgettable flight experience on Finnair’s Angry Birds branded Airbus A340 to Singapore. During the flight, the Angry Birds fans and other flight passengers will be able to participate in a competition on game consoles specially programmed for this event. A real live Angry Bird will also be present on the flight. The winner of the competition will become the proud holder of the very first Angry Birds Asian Challenge title.

Tweets detailing the swish of wings and the demise of pigs during the competition will be sent from the flight. It will be possible to follow the events in real time at this address.

Watch the feathers fly on this flight.

Tags: Finnair , Angry Birds , Rovio , Asian Challenge