ImpulseFlyer, the private flash sale site, has launched a collection of luxury and boutique hotels under the “ImpulseFlyer Collection” bookable by its members year-round.
Explaining the reason for offering year-round bookabality, Steven Gong, chief executive officer, said, “With our initial offer to our members of just private flash sales, we found that as we specifically attract luxury travellers, many work in professions where it's very hard from them to get leave quickly and book a luxury holiday on a whim.
“Thus we kept getting inquiries about hotels that were no longer on sale. We found that most of our members are much more time-sensitive and selective of the hotel than they are cost-sensitive. This obviously led us to create the ImpulseFlyer Collection, which enables our members to book the most amazing properties all year round.”
It has also introduced premium membership for its members-only site. VIP members get exclusive access to perks and benefits at properties in the Collection and private flash sales. To obtain VIP status, members must either make a booking at one of the Collection hotels or be invited to the site by an existing VIP member.
Explaining the reason for this move, Gong said, “As we started off as a strictly invite-only site, we've developed an exceptional member base of luxury travelers from the Asia Pacific region.
“This, however, meant that a lot of potential members of ImpulseFlyer missed out because they never saw our product, so we decided to open the site to all so that everyone can experience it, but in terms of exclusive VIP member benefits and access to private flash sales, this still remains closed to just our premium members.”
Gong declined to disclose numbers but said that its membership base is primarily from Singapore, Hong Kong and Australia.
“The majority of our bookings are for 1-2 months in advance. The most popular destinations right now are skewed towards Southeast Asia as that is where we initially focused, however we expect this to change as we launch more properties in North Asia, South Asia and Australasia.”
And while the focus is primarily on luxury and boutique hotels in the Asia Pacific region, Gong said there are plans to add hotels from outside the region as well.