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Japan Internet users spend most time on blogs

Posted on 01 Sep 2011 at 20:40 pm
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More than 80% of Japan’s entire online population in Japan visited a blog site in June 2011, an increase of 7% from the previous year, according to comScore Japan KK, a subsidiary of comScore, Inc.

FC2 inc. led the pack with 46.7 million visitors, followed by Livedoor-Blog with 33.4 million visitors (up 35%), while Ameblo.jp drew 32.2 million visitors (up 14%). Seesaa (up 25.5 million visitors) and Yahoo! Blogs (16.2 million visitors) made up the top five.

Daizo Nishitani, president of comScore Japan KK, said blogs play a central role in Japan’s Internet culture.

"Blogging has historically been a popular Internet activity, as the opportunity to interact anonymously appealed to many online users. Beyond the wide reach of the blog category in Japan, visitors are also highly engaged on these sites – spending more time on blogs per month than any other country globally."

Top global blog markets

The average Internet user in Japan spent more than an hour (62.6 minutes) visiting blogs in June. South Korea ranked second with an average of 49.6 minutes, followed by Poland at 47.7 minutes.

Japan was also among the top markets for blog category penetration at 80.5%. Taiwan ranked highest globally with 85.5% of its online population visiting blogs, followed by Brazil (85.2%) South Korea (84.9%) and Turkey (81.9V).

Double digit growth in visitors for top blog sites

More than 59 million Internet users, aged 15 and above, visited a blog site in Japan from a home or work location in June, an increase of 7%.

• Charts exclude visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Tags: Japan , comScore , comScore Japan KK , comScore Media Metrix service , blog , FC2 inc , Livedoor-Blog , Ameblo.jp , Seesaa , Yahoo! , Internet users , Daizo Nishitani
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