The latest report by comScore Media Metrix service on visitation to the top retail and coupon sites in India found that nearly 60% of online users in India, or 27.2 million, visited a retail site in November 2011.
Kedar Gavane, comScore director for India, said the online channel was playing an increasingly important role in connecting retailers with potential customers in India. "To take advantage of this growing opportunity retailers must ensure they are addressing the needs of potential customers, which include attractive pricing and the convenience of ordering online."
The rapid growth of online coupon sites also suggests that consumers in India are looking for deals, thus retailers have to adopt effective marketing and pricing strategies for their goods. he added.
Top retail sub-categories
Coupons was the largest with 7.6 million visitors, an increase of 629% from the previous year followed by consumer electronics with 7.1 million visitors (+12%), while 5.8 million online users visited comparison shopping sites (+25%).
Amazon, Apple top retail sites
Amazon led as the top retail site in India with 6.8 million visitors, or 14.7% of the online population. Apple.com has 3.4 million visitors, followed by the Samsung Group with 2.8 million visitors. Other top retail destinations included Flipkart.com (2.7 million visitors), HomeShop18.com (2.3 million visitors) and Naaptol.com (2.1 million visitors).
Snapdeal.com, Mydala.com lead coupon category
Snapdeal.com led the category with 5.2 million visitors, followed by Mydala.com with 1.4 million visitors and Crazeal.com with 1 million visitors.