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Online shopping popular among Indians

Posted on 27 Dec 2011 at 20:33 pm

The latest report by comScore Media Metrix service on visitation to the top retail and coupon sites in India found that nearly 60% of online users in India, or 27.2 million, visited a retail site in November 2011.

Coupon sites are also rapidly gaining in popularity, with 16.5% of the Indian online population visiting the category in the same month, with and being the most popular.

Kedar Gavane, comScore director for India, said the online channel was playing an increasingly important role in connecting retailers with potential customers in India. "To take advantage of this growing opportunity retailers must ensure they are addressing the needs of potential customers, which include attractive pricing and the convenience of ordering online."

The rapid growth of online coupon sites also suggests that consumers in India are looking for deals, thus retailers have to adopt effective marketing and pricing strategies for their goods. he added.

Top retail sub-categories

Coupons was the largest with 7.6 million visitors, an increase of 629% from the previous year followed by consumer electronics with 7.1 million visitors (+12%), while 5.8 million online users visited comparison shopping sites (+25%).

Amazon, Apple top retail sites

Amazon led as the top retail site in India with 6.8 million visitors, or 14.7% of the online population. has 3.4 million visitors, followed by the Samsung Group with 2.8 million visitors. Other top retail destinations included (2.7 million visitors), (2.3 million visitors) and (2.1 million visitors)., lead coupon category led the category with 5.2 million visitors, followed by with 1.4 million visitors and with 1 million visitors.

Tags: India , Indians , online shopping , retail , coupon , comScore , Media Metrix service , , , Amazon , Apple , Samsung , , , , Kedar Gavane