Chengdu, home ot the cuddly pandas, has received a shot in the arm with the inking of a deal with AirAsia X, the long haul budget affliate of AirAsia, to boost tourism to the city.
The strategic partnership with Chengdu Tourism involves an estimated cash investment of RM1 million (RMB2 million) for joint marketing and advertising campaigns. A Chengdu tourism centre will also be set up in Malaysia where AirAsia X has the privilege of being the only airline promoted.
Azran Osman-Rani, CEO of AirAsia X (pictured left), said its latest collaboration was part of the airline’s ongoing effort to promote its 13 routes to China.
"Our flight into Chengdu from Kuala Lumpur has proven popular ever since we started operations in October 2009. We have seen a significant jump in passenger load with over 84% traffic both inbound and outbound for the route."
To kick start this collaboration, AirAsia X will run a contest - The AirAsia X Pandemonium - on its Facebook page for its one million plus fans. Two lucky winners of the contest, to run from October 31 to November 30, will get an all expense paid trip for two to Chengdu.
To give you a taste of what Chengdu, capital of China’s Sichuan Province, also known as the "Heavenly State" (Tian Fu Zhi Guo), has to offer – from the famous Chengdu Panda Breeding and Research Centre to the ancient Wuhuo Temple (pictured above), great shopping and mouth-watering cuisine.