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PhoCusWright@ITB features key European travel leaders.

Posted on 02 Feb 2012 at 15:43 pm
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PhoCusWright has unveiled a pioneering programme for PhoCusWright@ITB, which takes place on March 7 in conjunction with ITB Berlin.

This conference-in-a-conference is designed to help executives capitalise on key trends impacting the travel, tourism and hospitality marketplace.

This year’s theme, Travel Unleashed: Any. Every. Always. heralds the exceptional forces liberating the travel marketplace. Amidst rapid advances in technology, constant change is the norm, and empowered, hyper-connected consumers are engaging with information and organizations in entirely new ways.

PhoCusWright@ITB also features interviews with the CEOs of two of Europe’s leading online travel agencies, Darren Huston of Booking.com and Javier Perez-Tenessa of the recently formed ODIGEO.

In addition, PhoCusWright analysts will share insights on key European consumer trends and deliver findings from a recent landmark study of the European vacation rental landscape. Dynamic roundtable sessions will focus on the emerging Russia travel market, mobile strategy and other hot topics.

A flexible format enables attendees to immerse themselves in the entire daylong event or focus on select sessions.

The programme is included at no additional charge with ITB Berlin tickets valid for entry on March 7. Advance registration is required.

The event is followed on March 8 by The PhoCusWright New Media Summit, where travel bloggers, tweeters and social media enthusiasts from around the world will convene to share insights and strategies on new media in the travel industry.

Tags: PhoCusWright@ITB , PhoCusWright , ITB Berlin , ITB Berlin Convention , Booking.com , ODIGEO , Darren Huston , Javier Perez-Tenessa
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