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Safir, intent on expansion, signs up with TRUST

Posted on 25 Nov 2010 at 13:56 pm
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Safir Hotels & Resorts, one of Middle East and North Africa's (MENA) most prestigious hotel groups, has appointed Trust International, one of the world’s leading CRS and international hospitality service providers, as its exclusive CRS partner for the MENA region.  
 
This coincides with Safir's regional expansion plans to double the number of hotel destinations across MENA.
 
As the hotel group’s exclusive reservation service partner, Trust International will be providing Safir Hotels & Resorts with a comprehensive range of distribution solutions. 
 
Safir currently has an impressive portfolio of over 14 hotels and destinations in the region, with 20 hotels planned to be developed over the next 2-3 years across the MENA region.

 Safir's CEO Helmut H Meckelburg believes that in order to continue to keep ahead in what is an incredibly competitive industry, as well help achieve their regional business objectives, they've chosen to partner with one of the industry’s leading CRS providers, Trust International. 

Tags: Safir Hotels & Resorts , Trust International
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