HotelClub Hotel Index reveals the top 10 regional and long haul international destinations for Asians travelling during the busy holiday season.
The results tracks both the most popular destinations booked by HotelClub’s Asian members, as well as the hotel pricing trends for each city compared to the same travel period last year.
Pictured left: Taipei 101
Taipei remains the number one holiday destination for regional travel for the second year in a row. Bangkok has risen four places to number two, a positive sign for this flood stricken city. Japan is also a highlight with Osaka and Langkawi each jumping spots to make their first appearance in the top 10.
Asian travellers continue to love major international cities with London, Paris and New York City featuring in the top 10. Hawaii has skyrocketed on the list, rising over 30 spots to round out the top 10.
Australia is the most popular country for Asian long haul travel with Sydney, Melbourne and Gold Coast dominating as three of the top four destinations. New Zealand has also become fashionable in the past year with both Auckland and Queenstown making their first appearance in the top 10.
Other key highlights:
• Bangkok is the best-priced and only regional city under US$100 with an average hotel rate of US$75.
• Langkawi has jumped four spots to number nine in line with its lower average hotel rates, making it a good value regional spot.
• Queenstown is the only long haul city in the top 10 to decrease its year on year hotel rates, while Auckland remains the best value long haul destination with average hotel rates at US$100.
• London continues to be a favourite destination, rising one spot and remaining relatively flat with a 1% increase in average hotel rates year on year.
Jeremy Bellinghausen, HotelClub president, said that unlike other markets Asian travellers seemed more comfortable going to Japan following a year of terrible natural disasters.
There has been a small decrease in travel to Tokyo, but Osaka is becoming much more popular with HotelClub’s members.
"Internationally we’ve seen a consistent trend in Asians travelling to Australia, especially the two biggest capital cities of Sydney and Melbourne. But this year New Zealand is quietly giving the Aussies a run for their money, with increased exposure for the country due to the Rugby World Cup and better value pricing for this year’s hot spot Queenstown," added Bellinghausen.