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The Wrap: STB woos Malaysians with "Only In Singapore - Right Now!" campaign

Posted on 01 Mar 2013 at 13:05 pm

In the news: STB’s Malaysian campaign, AirAsia’s free travel guides, photo competition with Taiwan Visitors Association, ties up with Travelport

STB woos Malaysians with “Only in Singapore - Right Now!" campaign

Malaysians are already travelling to Singapore in droves and is one of the island’s republic most important markets, but the Singapore Tourism Board (STB) wants to draw even more visitors from across the Causeway with its recently launched marketing campaign, "Only in Singapore - Right Now!". 

Malaysians are no strangers to Singapore and most are repeat visitors to the island republic in the past three years. The new campaign thus aims to raise awareness of the varied experience and lifestyle options on offer. which will appeal to the frequent travellers (from Malaysia).

This is the fifth in a series of differentiated marketing campaigns after those launched in China, Australia, India and Indonesia. It is based on an idea that is identical to the Indonesian campaign’s, "Only in Singapore, Right Now!"

“Just as we do in Indonesia we have spent years engaging the Malaysian market and researching on consumer needs and behaviour. With the insights gleaned we are now better able to engage the Malaysian visitor at a deeper and more meaningful level. Due to close proximity, ease of access and familial ties, it’s only natural that we see visitors from Malaysia returning repeatedly for visits,” said Sophia Ng, STB’s assistant chief executive, marketing group.

The campaign is supported by a website, and an integrated set of social media elements with the YourSingapore Facebook page, Twitter feed and smartphone application.

Free travel guides from AirAsia

AirAsia has introduced a series of downloadable interactive  travel guides, which feature various destinations around the region covered by the airline such as Malaysia, Indonesia, Philippines, Indochina as well as a dedicated guide to the islands and beaches.

The first edition of the travel guide made its debut in April 2012 with Malaysia as its first destination, and the latest country added to the list is China, with 14 destinations from Shanghai to Xi’an, available in English with more languages to come.

The first edition of the travel guide made its debut in April 2012 with Malaysia as its first destination, and the latest country added to the list of interactive guides is China, with 14 destinations from Shanghai to Xi’an, available in English with more languages to come.

The travel guides offer quick and simple navigation through hotels, must-visit attractions, shopping, culture, transportation, accommodation, best beach spots, outdoor adventures, useful tips, trivia and fun facts about the various destinations. They also give savvy travellers unique insights into the countries through detailed travel lifestyle information, as well as holiday itinerary samples.

Siegtraund Teh, AirAsia’s group chief commercial officer, said, “There is a real need for a user-friendly travel guide that offers discerning travellers quality editorial content. This guide is AirAsia’s solution to help our guests easily plan their travel itinerary as it also provides guests with unique insights into the destinations featured.
Currently available are the China, Malaysia, Indonesia, Philippines, Indochina & Myanmar, and Islands & Beaches guides. In the pipeline are travel guides on Thailand, Australia, and India. There are also plans to include more languages such as Korean and Japanese to the guides as well, added Teh
The guides are available from the “downloads” section of the portal of AirAsia’s inflight magazine, Travel 3Sixty. They can also be read online with interactive features such as save, print and bookmark. Users can share specific pages or the whole travel guide with friends on Facebook or Twitter.

Use your photography skill to win a trip to Taiwan

Singaporeans, who are photography enthusiasts, stand to win a five day fully sponsored trip to Taiwan through the “I AM TAIWAN DREAMING” photo competition.

The competition is organised by TTB Taiwan Visitors Association together with Qiito, a new online travel community (read Qitto story here), TransAsia Airways and Nikon Singapore. According to the media release, its objective is to “help showcase what do Singaporeans think of when they dream of Taiwan and also to showcase the most beautiful and even out of the usual side of Taiwan”.

The top two participants with the most creative entry will win a trip to Taiwan with flights and hotel stay sponsored, and one of the two will also win a Nikon 1 V1 with Nikkor 10mm lens. Date of travel is from 3rd to 7th of April 2013.

Full details on the competiton are available from the TransAsia Airways Singapore facebook page, which is hosting the competiton. joins Travelport Rooms and More

Swiss based hotel provider,, has joined Travelport Rooms and More, a leading hotel booking engine, a major hotel provider. is the19th supplier to join since the engine, which was launched in 2011. The new deal will add more than 90,000 hotel properties to the database of Travelport.

Combining consumer insights with metasearch functionality and user interface, Travelport Rooms and More delivers an integrated hotel booking platform, allowing travel agents across the globe to take better advantage of the rapidly growing hotel sector. It now offers 375,000 unique hotel properties and 950,000 hotel offers. is a part of the Lowcosttravelgroup, which currently operates in 95 countries around the world with the promise of providing the lowest hotel prices available to its customers.

Tags: Singapore Tourism Board , Malaysia , campaign , AirAsia , travel guides , Taiwan , Taiwan Visitors Association , photo competition , , Travelport , Rooms and More