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The Wrap: Wego expands reach in India with new office

Posted on 21 Feb 2013 at 18:13 pm
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In the news: Wego’s new office in India, movies and travel trends of Singaporeans, Hint Hint app from Mr & Mrs Smith, Melbourne Convention Bureau rebrands

Wego expands reach in India with new office

Travel metasearch engine, Wego, shores up its presence in India with the opening of a new and larger office in Bengaluru, Indiranagar in Bangalore, with plans to double employee headcount this year.

wego.co.in, launched in May 2012, has seen revenue increased by 446%. The site is  available in 11 national languages such as Bengali, Gujarati and Telugu.

“Over the past three months our site has registered an increase in local language searches with Bengali and Malayalam showing over 50 per cent increase in site usage, closely followed by Oriya and Urdu,” said Fernandez Jackson, general manager, Wego India (pictured left)

“The site’s customised language and content has proved a worthy investment meeting a clear demand for users not previously able to access search technology in their first language. Wego’s convenience and simplicity has also been noticed, and increasingly used by international corporate travellers, which have shown tremendous growth.

In addition to the new Bengaluru office Wego is currently moving into a new phase in its global development with a move of its Singapore head office to larger premises, and the opening of a new regional office in Dubai to service the growing markets in the Middle East and North Africa.

Movie destinations popular with Singaporean travellers

Hotels.com recently revealed data, which showed some of the blockbuster films of 2012 are.sparking huge travel trends among Singaporeans travellers into 2013. .

The film that resulted in a major search increase in Singapore was The Hobbit, the prequel to the epic Lord of the Rings trilogy. Searches to New Zealand, the filming location of the magical world of star hobbit Bilbo Baggins and sagely wizard Gandalf the Grey, surged a whopping 632% in its month of release, compared to the same period the previous year.

In second place wasThe Descendants. Searches to Hawaii and its glorious beaches, which George Clooney battled to protect increased by193% in January 2012, compared to the same month previously.

Skyfall also fared relatively well in the travel chart, with searches to its film location in Istanbul up 23%in its month of release.

Tying in third place was Twilight: Breaking Dawn Part 2, which seemingly inspired “Twihards” to visit its main location of Vancouver, Canada. Searches to the film destination spiked 23% in November 2012 compared to the same period in 2011.

Drop a romantic holiday hint with Mr & Mrs Smith’s new app  

Luxury hotel platform, Mr & Mrs Smith, has launched the Hint Hint Facebook app for people suffering from post-Valentine’s Day disappointment, and all Facebook fans hoping for a romantic weekend away. It allows users to create a suggestive note for their partners or friends, encouraging them to book a break at one of Mr & Mrs Smith’s stylish stays.

The new social-media app engages with Mr & Mrs Smith's core audience of style-savvy couples in their 20s’ and 30s’,reinforcing the brand’s style as fun, quirky and irreverent.

The app is on Mr & Mrs Smith’s Facebook page. Users can choose one of the pre-prepared hints (or write their own), pick one of the suitably wanderlust-inducing images provided, and then post it on your partner’s wall or send it as a private message.

Senders of a hint have the chance to win two nights at any hotel of their choice featured in Mr & Mrs Smith’s new 52 Sexiest Beds collection, which features some of the world’s most seductive bedrooms, all tried and tested by Mr & Mrs Smith.

Simon Westcott, managing director of Mr & Mrs Smith Asia-Pacific, hopes the Hint Hint app would provide "the perfect tonic for all the would-be lovers disappointed by their partner’s recent Valentine’s Day efforts.”

Makeover for Melbourne Convention Bureau

The Melbourne Convention + Visitors Bureau has undergone a makeover, now spotting a new name – Melbourne Convention Bureau (MCB) and a new logo (pictured left).

MCB chief executive officer Karen Bolinger said removing the word ‘”Visitors” was to reflect the organisation’s core business of attracting business events to Victoria, and to disassociate it from leisure tourism.

The logo's new design modernises MCB’s brand identity. It keeps the traditional “M” silhouette, refreshes it with a vibrant  red, and uses a new more contemporary font.

“As part of our Strategic Business Plan launched in May last year we decided to undergo a complete rebrand in order to form a more holistic approach to our visual identity to assist us in creating clear and increased brand awareness, both domestically and internationally,” Bolinger added.

Tags: Wego , India , Indiranagar , Hotels.com , travel trends , Singaporeans , Mr & Mrs Smith , app , Facebook , MCB , Melbourne , business events
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