The To Japan with Love campaign, launched on May 10, is a collaborative effort of AirAsia Bhd and its affiliate airlines - AirAsia X, AirAsia Indonesia and AirAsia Thailand - to help Japan in its recovery. It includes a fundraising drive across the airline’s entire network and logistical support for an ASEAN Secretariat-led regional youth outreach programme.
Dato’ Sri Dr Tony Fernandes, AirAsia group CEO and founder of AirAsia X, who launched the campaign together with Koichi Ito, minister and deputy chief of mission of Japan Embassy in Malaysia, said the campaign demonstrated the airline group’s commitment, solidarity and support for the victims of the earthquake, tsunami and ensuing nuclear disaster in North East Japan,
Throughout the year-long campaign, which starts from launch date, special donation boxes will be made available on all of AirAsia, AirAsia X, AirAsia Indonesia and AirAsia Thailand flights for guests to make donations.
AirAsia will also sell 5,000 special themed limited edition wristbands, at RM10 (US$3.30) each, on board all its short- and long-haul flights across its entire network to raise more funds for Japan.
As part of the campaign AirAsia will host a special charity evening of Magical Musicals, a West End Production on June 18 in Kuala Lumpur at Sunway Lagoon’s Amphitheatre. Tickets are available online at AirAsia Red Tix.
AirAsia X will offer special tour packages, via AirAsiaGo, which will include the Mount Fuji segment of the AirAsia-sponsored Altitude X climbing expedition with Singaporean adventurer, Khoo Swee Chiow. AirAsia X CEO, Azran Osman-Rani, will also join Khoo to Mount Fuji as a gesture of support towards Japan.
All proceeds from the sale of wristbands, tickets and tour packages will be channelled to Japan Platform (JPF), which is a consortium of 32 Japanese NGOs at the forefront of recovery efforts in North East Japan.
AirAsia hopes to raise USD1 million for the people of Japan and expects guests to come together to contribute to this worthwhile cause.
"This campaign comes from the hearts of the 8,000-strong AirAsia staff. AirAsia has a strong record of helping communities in need. AirAsia was there for Phuket after its tsunami, for Bangkok after its social unrest, for Padang and Christchurch after the earthquakes. Now AirAsia is here to reach out to our brethren in Japan to help the nation get back on its feet. Recovery is easier when we pull through together, and AirAsia is assisting the best way we can," said Fernandes.
In conjunction with the aid campaign's official launch AirAsia X is offering promotional all-in fares on its thrice weekly Kuala Lumpur-Tokyo flights from as low as RM199 one-way for economy seats, and from RM1,569 one-way for premium seats. The fares are available for booking from May 10-22, 2011 for travel from June 1, 2011 to February 29, 2012.
AirAsia will also provide free flights to Japan for a group of participants of the ASEAN Youth Caravan of Goodwill to Northeast Japan, which starts in June. The caravan will bring together youth volunteers from across the ASEAN region to support and convey goodwill to the Japanese people. The participants will be visiting the communities affected by the disasters to perform cultural shows and share experiences to help ease the burden of the residents and to foster cultural ties.
Fernandes said all these activities are part of AirAsia’s commitment and support for ASEAN products.
"As a neighbour of Japan, it is only right that we, the ASEAN community, help. And the magnitude of the disasters dictates that we work together to help Japan recover. AirAsia is proud that the youth of our region are heeding the call for selfless service. AirAsia salutes and supports them,"
AirAsia had also supported an earlier Malaysian government-driven aid campaign by contributing cargo capacity valued at RM4 million to fly humanitarian aid for Japan on AirAsia X.
* Photo (above): Launching To Japan with Love (L-R): Captain Dharmadi, AirAsia Indonesia CEO; Kathleen Tan, AirAsia regional head of commercial; Tassapon Bijleveld, AirAsia Thailand CEO (party hidden); Koichi Ito, minister & deputy chief of mission, Embassy of Japan; Dato’ Seri Dr. Tony Fernandes, AirAsia group CEO of AirAsia; Dato’ Kamarudin Meranun, AirAsia deputy group CEO; Azran Osman-Rani, AirAsia X CEO; Dato’ Fam Lee Ee, AirAsia Berhad’s board member.