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| "YourSingapore" whips up chatter at ITB |
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| The launch of STB's new brand and digital strategy has gotten travel bloggers talking. Some call it innovative, one wonders whether it is too whizzy. The proof is in the durian pudding, as we may say in "YourSingapore". Yeoh Siew Hoon picks on the buzz after last week's launch. |
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The Singapore Tourism Board (STB) launched their new brand and digital strategy at ITB Berlin yesterday, and already the blogosphere is abuzz with chatter....MORE |
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| A Ghost by any other name |
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| Yeoh Siew Hoon catches up with Rolls-Royce Asia Pacific's outgoing director, and finds out how the newest model of the luxury brand will take the company to the top in Asia, never mind Chinese superstitions and all that. |
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It costs more money than I will probably see in my lifetime. And it's called Ghost. You would think with a name like that, it wouldn't sell in Asia with its superstitious beliefs...MORE |
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| O-M-G ARE YOU IN NEED OF 1-2-1 T-L-C? |
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| Small Luxury Hotels of the World TM (SLH) has developed an iPhone app which allows guests to Discover, Enjoy and Share some ‘GR8 TLC' in its 500 plus properties in over 75 countries. |
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The new app is available to download from http://itunes.apple.com/app/small-luxury-hotels-world/id359024705
Customers will be able to book any hotel and share their favourite choices with friends and family. The SLH app also helps find nearby points of interest including tourist attractions and other rich cultural and culinary experiences through the augmented reality function...MORE |
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