Robbie Cooke joined Wotif.com in January 2006, initially as the Chief Operating Officer, before taking the reigns as CEO and Managing Director in October 2007 following the retirement of Wotif.com’s Founder, Graeme Wood. Having been instrumental throughout the company’s listing on the Australian Stock Exchange in 2006, Robbie’s knowledge of and experience in achieving continued profitability and growth through strategic development has helped Wotif.com sustain its position as Australia’s leading online booking service and grow the company’s share of the online accommodation industry.

Prior to joining Wotif.com, Robbie was the Strategist and General Counsel at UNiTAB Limited, a position he held for six years. He joined just after its listing on the ASX, and was heavily involved in the acquisition activity that drove UNiTAB’s share price from $2.00 in 1999 to around $13.00 when he left the company in 2006. These acquisitions included the purchase of the South Australian TAB, the Northern Territory TAB, Tattersall’s Queensland Gaming business, and the Tab Limited and Jupiters Limited gaming businesses.

In his role at UNiTAB, Robbie was responsible for acquisitions, investor relations and legal and compliance matters. Prior to UNiTAB, he held commercial, corporate finance and legal roles at Santos, HSBC James Capel and MIM Holdings. He has a Bachelor of Commerce and a Bachelor of Laws (Hons) and is a qualified company secretary.