Yeoh Siew Hoon is editor, commentator and leading media voice for Asia Pacific's travel industry.
She launched WIT-Web In Travel as a conference in 2005 to address a need in the market. She felt that the travel industry was changing so fast and information and knowledge was not keeping up with changing trends in Asia, and that it needed a platform for high quality content delivered in a unique, interactive format.
Today, WIT has become the event to be at if you want to know and learn about the online travel space in Asia Pacific and the changing trends in marketing, distribution and technology.
It's a conference that's been recognised for its innovative marketing as well as in its delivery of the customer experience. In 2008, WIT was awarded the Most Innovative Marketing Initiative by the Singapore Tourism Board and in 2009, was finalist in two categories - Meeting Of The Year and Most Innovative Marketing Initiative.
What started out as a conference has now grown into WIT, a multi-media platform which provides content focused on the travel marketing, distribution and technology sector. In 2010, it launched WITtv, a regular TV programme to complement its news feed through its website. She is one of the nodes at TNooz, the travel technology portal.
Siew Hoon is also a regular speaker and facilitator at industry conferences around the world. She also chairs company conferences for travel and hospitality brands.
When not editing and producing WIT, Siew Hoon also runs SHY Ventures - a company that she founded, that is driven by the mantra: "Content, Communication, Connection". It takes on communications projects for leading travel brands.
Siew Hoon also runs the highly regarded travel insider website, The Transit Café, which resides within the WIT platform.
Her writings also appear in travel and lifestyle publications and she maintains the WIT at The Transit Café blog on Asian Correspondent, Asia's Internet Newspaper, Aggregated Blog & Video.
Siew Hoon has nearly 30 years of experience in writing and penning her thoughts, speaking at conferences and facilitating workshops.
She started her career as a rookie reporter in the main English language paper in Penang in Malaysia. But her love for travel and adventure led her to Kuala Lumpur in Malaysia, Hong Kong and Singapore where she proceeded to successfully introduce and establish a list of travel titles that define the industry today. These include TTG China, TTG Japan, Incentive & Meetings Asia, Meetings & Conventions Asia Pacific, TravelAsia, TravelWeekly, PTN Asia/Pacific, Business Travel News Asia/Pacific and PTN Asia/Pacific.
Siew Hoon was also the lead in the launch of one of the key tradeshows today, IT&CMA.
Her passion for new experiences and exploration also garnered her several awards including PATA Journalist of the Year, and accolades from ASEAN Tourism Association (ASEANTA) and the Society of Incentive Travel Executives (SITE).
Yeoh Siew Hoon, Editor & Producer
Gerry Pang, General Manager
Gerry's experience lies largely in marketing specifically advertising communications. In 2003, he was appointed to manage the conference/ events arm in the same events agency. Since then he has been organizing and managing small local conferences to large international world congresses. It was during this time that he had the opportunity to work on WIT - Web in Travel, an event he has managed since 2006. He joined WIT fulltime in February 2010 and is responsible for managing the brand and growing the WIT conference.