Postcard & Tag the new visual social travel directory had its global launch in Jakarta, Indonesia. on April 21. The company shares with WIT its vision and plans.
Postcard & Tag app on a mobile device.
1. Describe the business, core products and services in one paragraph
Postcard & Tag is your social travel directory that allows users to discover, plan and share inspiring photos of sweet travel spots around the world such as hip hotels, backstreet boutiques, secret beaches, romantic restaurants, cool kids activities and much, much more…
2. Who are your key customers?
- Travel enthusiasts
- Travel bloggers
- Travel photographers
- Social media enthusiasts
- Tourism industry
- Social planner
3. Who are your key partners?
- Online travel providers (flight, hotel, restaurant bookings)
- Tourism boards
- Airlines
- Hospitality providers
- Data providers
4. What business are you most likely to be compared to?
- Online travel review (e.g. TripAdvisor)
- Social media (e.g. Pinterest, Instagram)
5. What problem are you trying to solve for your customers?
- Seamless integration for users to be able to discover, plan share favourite travel destinations through online social media
- To identify up-to-date information and get real time insights into a destination from fellow travellers and locals, replacing guidebooks that can be outdated and not as in depth or easily accessible
6. What problem are you trying to solve for your partners?
Gateway for businesses or other entities to promote their hospitality business or destination
7. What financial support did you have to launch the business?
Seed and angel investors
8. Who validated the idea first – investors or customers?
Both
9. What is the revenue model and strategy for profitability?
- Online advertising through promoted postcards, sponsorship
- Licensing of masked big data
10. What is the market opportunity? How scalable is this business?
Global business
11. Competitive analysis – strengths, weaknesses, opportunities and threats
Lots of competition in online travel review site, but Postcard & Tag is unique in design, algorithms and has an Asia focus
Punyo Sakharet (right) & Ruth Naderer
12. Who are the team members and advisors?
- Creative director & cofounder: Punyo Sakharet
- CEO & cofounder: Ruth Naderer
- CTO: Matteo Pelati
- Marketing advisor: David Ketchum
- Financial advisor: Andrew Macintosh
13. Why do you think you are the best people to make this vision happen?
- Combined >100 years’ experience in professional areas of expertise
- Perfect mix of right and left brain working together
- Love and knowledge of travel, Asia, technology
14. What’s the motivation behind doing this?
To revolutionise the postcard and bring it into the 21st century
• Images credit: Postcard & Tag
