“Normally in a family the wife is the key decision maker when it comes to where to go, which hotels to stay, where to book it and even when to go.

“For singles, wherever the girls like to go, men will follow them there. This is a no-brainer,” he told WIT.

“Women tend to do more research than men and they are very value-conscious. They are the smartest decision maker.”

He also found that when it came to app design, “we also find what attracts women normally attracts man”.

See the TV commercial promoting the app.