Raja Kamar casts wider net with Blackberry app
17/07/2012 by WiT

PT Raja Kamar Indonesia, the country’s leading domestic online hotel booking business, launches its new, free Blackberry app this evening in Jakarta.

The app will allow registered rajakamar.com members to search, book and pay for domestic hotels 24 hours a day using their BlackBerry handsets.

Scott Blume, chief executive officer of RKI Group, told WIT that “the app has been available for a week or so, but even without a launch we already have a lot of downloads and some full end to end transactions, including payment. It shows the power of Blackberry in this market.”

At the same time, it will also launch its Android app.

Said Blume, “This initiative will allow the estimated three million BlackBerry users in Indonesia to have the convenience to book domestic hotels at unbeatable prices, at short notice, without the need to access a computer.”

Bookings by registered members can be confirmed in less than three minutes, based on six intuitive, easy-to-use steps, including payment using the KlikBCA online payment system. All bookings are made in real time and in a secure environment.

“We are committed to ensuring our customers have every opportunity to find the best deals available, taking the stress out of finding a hotel when they should be enjoying the prospect of a well-earned holiday”, said Blume.

The application was custom designed and built in Jakarta in consultation with the Raja Kamar technology team, and is a clear demonstration of the company’s determination to continue to provide its members with the tools they need to book whenever and wherever they choose — whether that be via their computers, their cell phones or through its 24-hour call center.

On May 31, Raja Kamar launched its new rajakamar.com website with a new design and functionality to meet increased demand from Indonesian customers. The website includes unique and comprehensive destination information, intended to assist customers in finding interesting places and things to do during their stay. In addition, Raja Kamar partnered with TripAdvisor to bring customer reviews in Bahasa Indonesia to rajakamar.com.

“Raja Kamar is an Indonesian company who knows what Indonesians want. We have all the Indonesian properties in the places where Indonesians go. Since the date of the relaunch visitor numbers to the site and membership numbers have increased by over 250%, which is a clear indication of the popularity of the site and support from Indonesian travellers. We are the Indonesian hotel expert.”

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