Similar to what is being done by Apple and Android to develop mobile apps, authorised third party developers have access to a Sabre Red Apps Developer Toolkit to help them build travel agency apps to run seamlessly on Abacus WorkSpace.

Abacus, together with Kuoni India, XML and Sabre, views the collaboration as a great success and milestone in technology advancement for the travel industry in Asia.

Brett Henry, Abacus International’s VP marketing and VP India (pictured right), said the app was the first of its kind for the travel agency point-of-sale and would redefine the way travel players manage their customers.

“In today’s aggressive travel market, agents need to ensure they stay ahead of the competition. Customised Sabre Red Apps can help current users of Abacus WorkSpace increase productivity and service clients more efficiently.”

With the Sabre Red Apps, travel agents are able to utilise different applications to meet their customer needs. Apps can range from quality control tools to travel management tools such as customer profile and policy management, agency wholesaler content integration or a customised travel desktop.

Additionally, agents can develop private apps for their agency network. Highly integrated applications including corporate travel capability linking to mid- and back-office operations are new opportunities through Sabre Red Apps.

A Sabre Red Apps Centre, similar to Apple’s App Store and Google Apps Marketplace, is now available for developers wishing to share or sell their apps to other travel agencies.