SiteMinder‘s list of top 10 hotel booking sites in 2015 within five of Europe and Asia Pacific’s top travel markets shows the clear dominance of booking.com across markets including Thailand where its sister company Agoda is based.
Interestingly, the results also show Agoda making headway in markets in Europe, particularly in the UK, evidence that the Asia-based brand is making progress in getting known to consumers outside its home region.
Ctrip also made a showing in Thailand, showing that the Chinese travel giant is making progress as well in its expansion outside its home market.
SiteMinder’s inaugural lists are based on the total gross booking revenue facilitated by SiteMinder’s Channel Manager, for the company’s hotel customers located within the UK, Spain, Germany, Australia and Thailand.
“These lists capture the distribution channels that led the industry in providing one the most critical measures for a hotel’s success today – its online revenue,” says Mike Ford, co-founder and managing director at SiteMinder.
“Around US$11 billion worth of online revenue has passed through SiteMinder’s technology over the past year. This has been via both the third-party booking sites and Internet booking engines SiteMinder’s Channel Manager integrates with – including SiteMinder’s own product, TheBookingButton, which consistently features to show the increasing value that direct bookings provide for hoteliers.”
Speaking on the third-party sites that feature in the top 10 lists, Mr Ford adds, “With the ubiquitous headlines on market consolidation and acquisitions in 2015, it is easy to forget the role each individual brand plays in the decision-making and booking process of today’s traveller.
“SiteMinder’s lists of the top 10 booking sites for hotels highlight these roles in enabling hoteliers to increase their reach and conversions online – and to optimise all of their available inventory at any given time through the world’s leading distribution channels.”
Bangkok: Ctrip makes a showing among top 10 hotel booking sites in Thailand
The top 10 booking sites for hotels in 2015 were:
In Thailand
1. Booking.com
2. Agoda.com
3. Expedia
4. Hotelbeds
5. GTA
6. TheBookingButton
7. Orbitz
8. Ctrip
9. Mr & Mrs Smith
10. HotelTravel.com
In the UK
1. Booking.com
2. Expedia
3. TheBookingButton
4. LateRooms.com
5. Agoda.com
6. GTA
7. Hotelbeds
8. Orbitz
9. HRS
10. Travelocity
In Spain
1. Booking.com
2. Expedia
3. Hotelbeds
4. GTA
5. Hotusa
6. HRS
7. Orbitz
8. TheBookingButton
9. Agoda.com
10. Travelocity
In Germany
1. Booking.com
2. HRS
3. Expedia
4. Hotelbeds
5. TheBookingButton
6. GTA
7. Orbitz
8. Agoda.com
9. HostelBookers
10. Hostelworld
In Australia
1. Booking.com
2. Expedia
3. TheBookingButton
4. Wotif
5. Agoda.com
6. Orbitz
7. GTA
8. Jetstar
9. AOT Sunlover
10. Flight Centre
