The 2nd annual European Mountain Travel Summit (EMTS) will be held on 9-11 January, 2018 at Crans-Montana in the heart of the Swiss Alps, which has a state-of-the-art convention centre located within walking distance from lodging and lifts.
EMTS, a fully owned subsidiary of Northstar Travel Group, is presented by Mountain Travel Symposium (MTS).
The summit’s programme will include three general sessions focusing on destination tourism marketing and distribution; staying competitive in the global market of Alpine tourism; and innovation and technology in relationship to driving new business, improving efficiencies and staying ahead of the curve.
There will also be an Alpine ski-networking day.
The summit will discuss issues and challenges in the mountain travel industry (Image credit: bofotolux/iStock)
“We were thrilled with last year’s inaugural EMTS and received a great response from the industry, as it filled a need in the market,” said Bob Sullivan, president of Northstar Travel Group.
“Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions, and in turn, make the industry more successful.”
EMTS is an expansion of the MTS brand. MTS, now in its 43rd year, is the single largest and longest running annual gathering of mountain travel professionals in the world.
Michael J. Pierson, managing director of MTS and EMTS, said there are four key components that make EMTS unique.
“First, the exclusive nature of our attendees — C-level and senior marketing executives from around the world; second, our global perspective; third, our content focused on market research, strategic marketing, and best practices and trends; and fourth, our education and networking.”
The three-day summit is expected to attract 250 senior executives from the international mountain travel industry.
The event is supported by Crans-Montana Tourisme and Congress.
More information on EMTS or to register here.
• Featured image credit: Elenarts/iStock
