As part of its Covid-19 response, ADARA has launch the ADARA Tourism Dashboard as part of its new COVID-19 Resource Center. The dashboard is designed to provide up-to-date destination trends and projections based on each country and by state.
The new product helps destinations and tourism marketers track how searches and bookings are trending and offers projected changes in behavior in the future in order to accurately assess changes in demand and plan future tourism levels accurately.
“The Tourism Dashboard is designed for destinations to have the real-time insights they need to assess changes in demand now and in the coming weeks, so that they act with full confidence,” said Piyush Shrivastava, director product management – Analytics at ADARA.
“With this new offering, destinations can see accurate timing in the inflection between downward and upward trends by origin, aiding both accommodation and marketing plans.”
The Tourism Dashboard will help destinations understand global trends, so they can act accordingly. The dashboard will arm destination marketers with data such as the volume of travel rebound and the origins that are rebounding first. It is hoped these insights will help them effectively manage messaging and demand planning.
For example, some of its insights include: major decreases in search and booking behavior to destinations affected by COVID-19 restrictions, with a rebound projected in the coming weeks. Specifically:
- Bookings are down 89% year-over-year for worldwide travel to the US from all global originations for the week of March 30th.
- Demand for travel continues to decline week over week with searches down 37%.
- Looking at the demand for the future 20 weeks we are seeing an uptick from week 10 onwards indicating more confidence as the summer progresses.
Access the ADARA Covid-19 Resource Centre.
Featured image: Getty images
