SKYSCANNER is helping its airlines and airports partners on their recovery journey with the introduction of Unserved Routes’ data module, which identifies untapped demand for new direct flight services.
According to Skyscanner, this new tool helps the aviation sector “leverage forward looking search and intent data to predict demand and identify new and more profitable route opportunities.”
The module provides data segmentation for the global aviation sector, combining flight schedule data with traveller demand insights, which Skyscanner terms as “first of its kind”.
Skyscanner said unlike other data sources, which focus on historic or completed bookings for route planning and yield management, its solution allows airlines and airports to forecast ahead and understand forward looking demand to restart or create new non-stop services up to 12 months into the future.
“Analysis of each route includes search and redirect volumes, average fare prices and conversion rates, with the ability to filter by travel month,” it added..
Selected unserved routes for the EMEA market include: Dublin to Las Vegas, Amsterdam to Bali, Kiev Zhuliany to Istanbul
Michael Docherty, lead for data products at Skyscanner, said Covid has “exposed the limitations of historical data for route planning and management”. There is also a need for the aviation sector to make smarter, faster decisions.
“The Unserved Routes module within Travel Insight Vision has been designed with airlines and airports in mind, allowing them to forecast daily market demand, build business cases for restarting certain direct routes or even expanding into new ones.”
Travel Insight Vision is the latest offering in Skyscanner’s suite of Travel Insight products for the travel industry that provides a view of current aviation market performance, trends and insights. They help airlines plan routes and optimise revenue management, airports to find new opportunities and tourist boards and destination marketers to better understand traveller demand.
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