SAN Francisco-based Magpie Travel has inked an agreement with Toristy, the Helsinki-based provider of SaaS solutions and distribution to the tour, activity and experiences sector.
Under the partnership, the two companies will deliver content management and distribution solutions to tours and activities businesses in Indonesia, with specific focus on delivering content for sale on the new consumer site, Hayo.Travel.
Commenting on the tie-up, Toristy CEO Steve Jackson said: “Our work in Indonesia is focused on supporting the launch of Hayo.Travel, a new entrant into the consumer market that plans to offer its customers a broad selection of tour and activity products.”
He added this involves bringing together solutions for inventory management, reservations and content management. Collaborating with Magpie “really speeds us up on that third leg”, as the latter’s solution is tailored to the tours and activities space.
Hayo’s managing director Riyan Bahriyansyah said the pilot between the OTA and Magpie “can help with onboarding of supply and eventually broadens the scope for those suppliers to make them famous all over the world through a combined approach allowing us to sell services on multiple channels easily.”
Christian Watts, CEO of Magpie, noted that as consumers become more experienced buying online many have started to look for local “in destination” sites to research and book their tours and activities.
“But having global OTAs to compete against means local sites must have a very slick offering, or they will lose customers to their larger and better resourced competitors. In this case in Indonesia, Toristy and Magpie are combining to level the playing field, allowing Hayo to find operators, onboard them quickly, and manage bookings using the most sophisticated SaaS based solutions in the marketplace. It’s a real win-win-win and gives operators more choice — always a good thing.”
