SINGAPORE-based low cost flight platform, Atlas, has released its next-generation Air Travel Retailing and Information Platform (ATRIP), which it says bypasses legacy systems to bring on a new age of data-led decision-making to travel.
Founder Mary Li’s vision is to enable more people to travel worldwide. “Only through travel do we see the world as others do. The world would be a more accepting and understanding place if everyone had the opportunity to travel,” she said.
“The world would be a more accepting and understanding place if everyone had the opportunity to travel” ~ Mary Li, founder, Atlas
The first phase of Atlas, launched in 2019, was to aggregate low cost carrier content on a global level. Its platform now includes access to over 160 low-cost carriers, and deeper travel booking insights from ATRIP’s Flight Deck – a new portal to facilitate API development, fare comparisons, bookings management and real-time data and analytics.
Unconstrained by legacy systems, Atlas has leveraged cloud architecture, API simplicity, artificial intelligence and machine learning, to bring data-led decision-making to travel, via ATRIP. (Video here)
ATRIP aggregates and processes vital data and insights so travel businesses can make more personalised and informed decisions for their travelers, faster, and more affordably. Built for speed and reliability, ATRIP’s technical capacity offers a seamless transaction experience, regardless of volume. It can support up to 5,000 queries per second, taking less than 0.5 seconds to respond, per search query.
To date, the solution has supported over 370 million searches per day. By optimising airline performance, Atlas has delivered an increase of up to 300% in targeted airline bookings and sales uplifts of up to 97% for its travel seller customers.
“Everything we do is data-led,” says Li. ATRIP can capture, store, organise and analyse more first and third-party data to help customers identify industry trends and optimise promotions to drive revenue growth.
