The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5%), followed by Brazil at 31.8%, although non-computer devices account for less than 1% of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6% of total traffic, the iPad accounts for 26.2% of this traffic.

Interestingly, while Android tablets significantly lag behind Apple in the US tablet market, the platform actually bests Apple in the smartphone space (35.6% vs 23.5%).

iPod Touches contribute a notable percentage of non-computer device traffic across most countries, while other devices such as e-readers and gaming systems contribute only a very modest percentage.

The analysis below of 13 countries covering five continents shows traffic sourced from various devices.

Newspaper content skews toward mobile and tablet access across geographies

In the online newspaper category, the report showed the UK had the greatest share of non-computer device traffic  at 9.8%, followed by Singapore (8.8%) and Japan (7%).

IOS outpaces Android in US mobile content access via Wifi

comScore analysed the differences in traffic patterns between iOS and Android devices to understand these splits by network access, with the results showing that iOS phones and tablets sourced a significantly higher share of device traffic from Wifi networks than Android devices.

In the smartphone market, 47.5% of iPhone traffic occurred over Wifi networks compared to 21.7% of Android phones. With tablets an overwhelming 91.9% of iPad traffic occurred over Wifi networks compared to 65.2%  among Android tablets.