Mobile is not a trend
03/03/2011 by WiT

At the recent PhoCusWright’s online event, Truth, Myth and Pith: PhoCusWright’s 2011 Travel Industry Trends, the company’s analysts revealed their picks for this year’s top 10 travel trends.

The 500+ attendees, representing travel companies and press, weighed in on which trends they thought wouldl be most impactful.

And the winner is … “Mobile” is not a trend.

The other top nine 2011 trends are:

         • Vacations (finally) make a comeback

         • Emerging markets: No Internet, no problem

         • Air Distribution: As clear as mud

         • Google-ITA: If not Plan A, then onto Plan B

         • Suppliers get smart about smart technologies

         • Suppliers claw their way back

         • Emerging markets: Which ones are real?

         • Private sale: Flash of brillance or flash in the pan

         • Tablet wars spark a travel revolution

Download a recording of the online event to find out why mobile is topping 2011 to-do lists – and get the inside scoop on all ten trends. Download now.

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