Accor sets smartphone bookings target, launches two new apps
15/03/2011 by WiT

Accor Hotels, which has set a target of 260,000 bed-nights for 2011 through smartphone bookings, has launched applications for two smartphones: BlackBerry and Samsung (equipped with the new Bada operating system).

They join the existing services dedicated to the mobile and especially the iPhone application launched more than a year ago.

Users of Blackberry and Samsung Bada smartphones will have a dedicated application, providing access to more than 3,000 hotels around the world that operate under the Pullman, MGallery, Novotel, SuiteNovotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1 et hotelF1 brands.

These Accorhotels.com applications will include functions that enable users to conduct searches according to predefined criteria like, geolocalization and current date and also refine their search depending, for example, on preferred brands or number of children and further functionalities.

A function that memorizes search preferences also helps save precious time when booking while moving around.

Member of Accor’s A|Club loyalty programme could also enter their card number and earn points each time they book from their smartphone.

Business travelers will now be able to find negotiated rates on BlackBerry and iPhone Accorhotels.com applications thanks to an update in the coming weeks.

These smartphone applications are expected to create added value for the Accorhotels.com portal, which has been adapted to meet new customer needs this year.

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