Air Black Box, the first global travel technology company founded by a team of industry veterans to solve the complexities of cross-selling products and services within the aviation sector, has been acquired by investment firm 777 Partners.
Air Black Box is built to efficiently connect inventory and systems to drive passenger volume, business expansion, and increase ancillary revenue. It is the first system to provide seamless capability for airlines to network and cross-sell with each other, regardless of carrier type or PSS platform. The platform is built upon Air Black Box’s patent-protected “managed” interlining technology, which sits at the core of travel supplier distribution channels and helps airlines increase conversions and revenues by creating product and service combinations that meet passenger needs for flexibility and frictionless travel.
“Air Black Box’s expert team and technology platform fits our criteria for investing in disruptive aviation companies that create efficiencies and drive revenue in areas that haven’t been fully optimised,” said Juan Arciniegas, a principal of 777 Partners.
777 Partners recently made an investment in Flair Airlines, the only independent ultra-low cost carrier in Canada, and announced that is it relaunching the historic World Airways brand as North America’s first low-cost, long-haul airline.
Air Black Box’s platform provides solutions for booking, pricing and packaging cross-brand core and ancillary products, and for streamlining the logistical difficulties of servicing a multi-carrier itinerary – from baggage handling to funds settlement.
“Our technology was built to overcome long-standing issues in how airlines connect and sell their inventory across their networks and drive new revenues as a result,” said Ian Reyner, CEO of Air Black Box. “Through our relationship with 777 Partners, we can now bring our solution to more airlines and a broader segment of the travel industry.”
The Air Black Box platform also provides the technology behind the Value Alliance, the world’s first low-cost carrier alliance and Asia-Pacific’s largest, which includes Cebu Pacific, Cebgo, Scoot, Nok Air, NokScoot, Vanilla Air, and Jeju Air.
Featured photo credit: Getty Images
