Pets, point-to-point planes and pop culture drive travel in 2026
Amadeus has unveiled its Travel Trends 2026, a look at the movers and shakers shaping travel over the next year. Partnering with travel trends forecasting agency, Globetrender, and drawing on Amadeus’ proprietary data and insight, the report highlights six key trends for 2026, including a glimpse [...]
Inside the hidden mechanics of rate leakage with Expedia Group’s Steve Quan
Steve Quan, SVP of Hotel Enterprise Partnerships at Expedia Group, lifts the lid on one of hospitality’s most persistent revenue problems - rate leakage. Expedia’s latest survey found that 98% of hoteliers are affected, but what’s really behind the problem? Steve challenges the obvious assumpt [...]
Rebuilding air distribution: Can we make it about the customer again?
Selling an air ticket from Point A to Point B should be as simple as hailing a ride on Grab or Uber, shouldn’t it? After all, it’s been nearly 60 years since the first Global Distribution Systems took flight. Yet, in 2025, the experience is arguably more complicated, fragmented, and confusing th [...]
From prediction to reality: What travel leaders got right (and wrong) about 2025
At the end of 2024, dozens of industry leaders contributed to WiT’s three-part Year in Review series – offering predictions, provocations, and warnings about what 2025 might hold. We revisit their predictions a year later to see who got it right and give our verdicts.
Rob Rosenste [...]
Travel chaos is inevitable. Klook’s CX chief tackles it with data
Travel disruptions are often seen as part of travel's DNA. It's a strange notion, but as resilient as the industry is, its nature is also highly suceptible to disruptions from political instability to tech shutdowns, all the way to natural disasters. So, how does Klook build customer confidence? In [...]
The Experiences Moment has arrived: Expedia announces intent to acquire Tiqets
Mariano Dima: “Experiences is the next thing to crack but it’s far more fragmented and harder to get right”
If anyone needed convincing that the tours and activities sector is the next battleground for online travel, it’s the latest announcement from Expedia Group that it has entered into [...]
Sunrise Airways offer refunds. GSMA cautions Indonesia. Booking’s ‘agentic’ plans. DreamFolks expands via ETT.
Sunrise Airways adds full refund option through Protect Group partnership
Sunrise Airways has introduced a fully refundable ticket option for all passengers through a new partnership with Protect Group. The new feature aims to boost confidence at the time of booking and simplify the customer experi [...]
Travel Forward 2026: Loyalty-gaming and shift from automation to actual intelligence
Phocuswright has released its latest Travel Forward report, outlining the forces shaping global travel in 2026; from the macro trends steering demand, to the dynamics redefining loyalty, to the continuous accelerating of AI. If there’s one key takeaway from the report, it’s that travel has moved [...]
What makes a travel brand matter in 2026? Expedia’s Brandon Ehrhardt on marketing in the age of AI | WiT Studio
In our latest WiT Studio interview, we sat down with Brandon Ehrhardt, VP of Marketing at Expedia Group, to explore some of the biggest forces shaping traveler behaviour today. As AI floods the world with endless content, Brandon posed a simple but sharp reminder: authenticity still wins.
“Just [...]
TourRadar’s full circle moment as it banks on UGC and social commerce
Fifteen years after launching TourRadar from a scrappy flat in London, Travis Pittman is back where he started – chasing the power of user-generated content.
“We actually started as one of the first photo-sharing platforms for travel,” Pittman recalls. “In 2005, we were kind of like Instagr [...]
