Posts by WiT
From prediction to reality: What travel leaders got right (and wrong) about 2025
11/12/2025 by WiT
At the end of 2024, dozens of industry leaders contributed to WiT’s three-part Year in Review series – offering predictions, provocations, and warnings about what 2025 might hold. We revisit their predictions a year later to see who got it right and give our verdicts.   Rob Rosenste [...]
Travel chaos is inevitable. Klook’s CX chief tackles it with data
11/12/2025 by WiT
Travel disruptions are often seen as part of travel's DNA. It's a strange notion, but as resilient as the industry is, its nature is also highly suceptible to disruptions from political instability to tech shutdowns, all the way to natural disasters. So, how does Klook build customer confidence? In [...]
The Experiences Moment has arrived: Expedia announces intent to acquire Tiqets
11/12/2025 by WiT
Mariano Dima: “Experiences is the next thing to crack but it’s far more fragmented and harder to get right” If anyone needed convincing that the tours and activities sector is the next battleground for online travel, it’s the latest announcement from Expedia Group that it has entered into [...]
Sunrise Airways offer refunds. GSMA cautions Indonesia. Booking’s ‘agentic’ plans. DreamFolks expands via ETT.
11/12/2025 by WiT
Sunrise Airways adds full refund option through Protect Group partnership Sunrise Airways has introduced a fully refundable ticket option for all passengers through a new partnership with Protect Group. The new feature aims to boost confidence at the time of booking and simplify the customer experi [...]
Travel Forward 2026: Loyalty-gaming and shift from automation to actual intelligence
11/12/2025 by WiT
Phocuswright has released its latest Travel Forward report, outlining the forces shaping global travel in 2026; from the macro trends steering demand, to the dynamics redefining loyalty, to the continuous accelerating of AI. If there’s one key takeaway from the report, it’s that travel has moved [...]
What makes a travel brand matter in 2026? Expedia’s Brandon Ehrhardt on marketing in the age of AI | WiT Studio
05/12/2025 by WiT
In our latest WiT Studio interview, we sat down with Brandon Ehrhardt, VP of Marketing at Expedia Group, to explore some of the biggest forces shaping traveler behaviour today. As AI floods the world with endless content, Brandon posed a simple but sharp reminder: authenticity still wins. “Just [...]
TourRadar’s full circle moment as it banks on UGC and social commerce
08/12/2025 by WiT
Fifteen years after launching TourRadar from a scrappy flat in London, Travis Pittman is back where he started – chasing the power of user-generated content. “We actually started as one of the first photo-sharing platforms for travel,” Pittman recalls. “In 2005, we were kind of like Instagr [...]
Spotnana x Booking.com. Otto the Agent is born. GCash and Klook launch card. Azerbaijan Airlines adopts HTS. More.
04/12/2025 by WiT
Spotnana partners with Booking.com Spotnana has announced a major partnership with Booking.com, integrating directly with the OTA’s latest API to give its customers and TMC partners full access to Booking.com’s global inventory, including rates that were previously only available on the website [...]
Unpacking the future of money in motion, B2B travel payments with Visa’s Jay Patel | WiT Studio
03/12/2025 by WiT
What does a frictionless travel experience look like, and how do we get there? In an interview inside the WiT Studio with Jay Patel, Global Account Director - B2B Travel at Visa, we get into the pivotal technologies shaping the movement of money for businesses in the travel sector. Patel sheds lig [...]
Charlene Wee: Flying into the future of airline retail
03/12/2025 by WiT
When Charlene Wee took the stage at WiT Singapore, she had just transitioned from heading distribution at Singapore Airlines (SIA) to overseeing operations, a move that bridges two worlds often kept apart: how airlines sell, and how they serve. After 15 years with SIA, Wee now manages 9,000 [...]