Facebook money-grab will boost rise in “owned” online media in travel industry
Travel industry marketers need to be aware of the alarming changes underway at Facebook as it limits organic distribution in favour of paid-for posts, cautions Bronwyn White (pictured below left), co-founder of MyTravelResearch, a market research and marketing firm specialising in the travel, to [...]
The Wrap: AirAsia world’s first airline to pilot Interpol I-Checkit system
In the news: AirAsia pilots Interpol I-Checkit system, Travelport expands marketing reach, Inmarsat offers free tracking service, Myanamar and Indonesia ink visa deal
AirAsia world’s first airline to pilot Interpol I-Checkit system
Asia's largest low cost carrier, AirAsia, will adopt [...]
ASEAN Open Skies: A Long Way to Go?
Alan Khee-Jin Tan, Professor of Aviation Law at National University of Singapore (pictured below left), shares his views on the “ASEAN Open Skies” and the project’s implications on the region’s aviation industry.
The Association of Southeast Asian Nations (ASEAN) and its 10 member [...]
The Wrap: The Residence by Etihad – ultimate in luxury at 30,000 feet
In the news: Etihad redefines luxury in the sky, Wego signs two Middle East airlines, Pan Pacific Group’s new websites, Cruiseline.com relaunches app for Android
The Residence by Etihad – ultimate in luxury at 30,000 feet
Etihad Airways has redefined flying in style and luxury with [...]
“Add + Our Uniqueness” idea wins WIT Indonesia Design Challenge
The WIT Indonesia Design Challenge, run with Kreavi, the Indonesian crowd-sourced designer community, and Wego, which challenged designers to come up with an idea to promote Indonesia, produced one winner, Mahwari Sadewa, who came up with the theme, “Visit Indonesia. Add (+) Our Uniqueness.”� [...]
GfK brings its travel tracking services to Asia to shed light on online-offline relationship
When I asked what GfK meant, Laurens Van den Oever (right), global travel director at the 80-year-old German company said three highly unpronounceable German words (to me anyway) but suffice it to say, in English, it means “Growth From Knowledge”.
And it is this mantra that this fam [...]
Travel mobile commerce boosts digital advertising spend, more opportunities for advertisers
The increasing use of mobile devices as a replacement for the PC to research, book and buy travel, hotels and other services, has created numerous opportunities for travel advertisers to leverage on this trend, according to the Travel Report by Millennial Media, an independent mobile advertising [...]
Study: First Quarter Trends in Online Hotel Reviews for APAC
Service Shines, Internet Lackluster
With the volume of online reviews at an all time high, hoteliers must be acutely aware of what is being said about their destination. TrustYou analyzed a random sample of 6.1 million global hotel reviews to understand travelers’ opinions so far in 2014. [...]
The Wrap: Singapore Airlines, Singapore Tourism Board collaborate to boost visitor arrivals
In the news: SIA collaborates with STB, It’s Abu Dhabi for Abacus’ AIC, Star Media Group’s new online shopping portal, TripAdvisor’s local domain site in Vietnam
Singapore Airlines, Singapore Tourism Board collaborate to boost visitor arrivals
Singapore Airlines (SIA) and the S [...]
Getting from Google to your Hotel Direct
Bloomberg and the Wall Street Journal reported that Google have added more arsenal to their Hotel-Price Ads (HPA) platform via a licensing agreement with Room 77 and acquiring their engineering talent. So what does this mean for hoteliers, digital agencies or booking technology providers? We aske [...]
