Posts by WiT
Travel tech lacks diversity. Cathay Pacific gets speedy. Bed bug business. AI aids Trivago.
07/02/2025 by WiT
SITA and Cathay Pacific boost network speeds across 51 airports Cathay Pacific has signed an agreement with SITA to enhance network connectivity across 51 global airports, increasing bandwidth by up to five times while maintaining cost efficiency. The airline, an early adopter of SITA’s network s [...]
Snakes, DeepSeek and the speed of AI: How travel tech will be transformed
06/02/2025 by WiT
Bobby Healy: “You can’t afford to just dabble in AI, it’s a complete re-architecture of how your company operates” It’s Chinese New Year, and I’m in Penang celebrating the Year of the Snake. Traditionally, that might signify a slow, slithery year but what’s happening in AI and travel [...]
Podcast: Lunar New Year Spending. New DMO Marketing Trends. Sabre’s ‘Unstandard’ Mission.
07/02/2025 by WiT
We're trying something new with our weekly-ish podcast this year - we're outsourcing it to Artificial Intelligence. This is both an experiment and, if we're being honest, a convenient way to digest the top articles of the week from the WiT website into a nugget-of-a-podcast. On this week's Top of [...]
85% of DMOs are boosting digital ad spend
07/02/2025 by WiT
Sojern unveils its 2025 State of Destination Marketing report Sojern, a digital marketing platform built for travel announced the launch of the “State of Destination Marketing 2025” report for destination marketing organizations (DMOs). This report, produced through a partnership between Sojern [...]
UAE air market projected to reach $5.4 billion by 2028
06/02/2025 by WiT
Nasdaq-listed MakeMyTrip emerges as the market leader in UAE’s OTA air landscape, currently valued at $3.9 billion India-based travel research and M&A advisory company VIDEC Consultants, for the first time, has sized the GCC & Egypt travel market opportunity from a highly complex demand-s [...]
The ‘unstandard standard’ airlines are struggling with – and how Sabre plans to fix it
03/02/2025 by WiT
Sabre aims to solve airline content fragmentation and unlock AI's potential in the process In our latest WiT Studio episode, we chat with Brett Thorstad (Vice President, Agency Sales & Airline Distribution, Asia Pacific, Sabre) and Madhavan Kasthuri (Head of Global Solution Engineering, Sabre C [...]
Thai entry goes digital. Boom goes supersonic. Insurance payouts surge. More.
31/01/2025 by WiT
Smartify’s £1.5M boost to enhance visitor engagement at museums and galleries Smartify, a visitor engagement platform for museums and attractions, has secured £1.5 million in funding, led by Metavallon VC with participation from Pembroke VCT. Founded in 2015, Smartify aims to expand internation [...]
Record-breaking 2024 for air travel with Asia-Pacific leading the charge
31/01/2025 by WiT
The International Air Transport Association (IATA) released 2024 full-year and December 2024 passenger market performance showing record high demand. Total full-year traffic in 2024 (measured in revenue passenger kilometers or RPKs) rose 10.4% compared to 2023. This was 3.8% above pre-pandemic [...]
Future Lanes Ep 2: The Traveller | DAA’s Kenny Jacobs on the future of airports, retail and travel
30/01/2025 by WiT
“Future Lanes” is a special WiT Podcast series powered by Meili, a tech company that is rewriting the rules of ancillary distribution. The series, covering six episodes, is all about getting direct – cutting through the noise with unfiltered conversations on what’s shaping the next decade of [...]
Who’s spending more and where they’re going in 2025
28/01/2025 by WiT
From multi-tripping to sustainability - 10 travel trends travel providers need to know this year Travel technology solutions provider, Sabre, surveyed its team members and analysed its industry data to uncover the key trends shaping travel this year. The findings highlight how leisure travellers ar [...]