Posts by Zubair Ashraf
Check-Mate takes off, Virgin Blue eyes Asian corporates
06/07/2010 by Zubair Ashraf
Virgin Blue is seeing a high adoption rate for its Check-Mate mobile service among its corporate customers, said Gordon Young, the airline's manager of interline and international sales.“As we educate the customers, the conversion rate increases. There was obviously a high need for it, we just did [...]
Don’t make social media conversations a one-way street
06/07/2010 by Zubair Ashraf
June 30th was Social Media day. It was actually Global Social Media day as declared by Mashable. It was also a day when I went to discuss Social Media strategy with a large company based here in Singapore.Our Social Media Day event at Zsofi in the evening was great fun, and a chance to meet some gr [...]
Sabre Airline Solutions beefs up team
06/07/2010 by Zubair Ashraf
Sabre Airline Solutions has made several appointments to its senior management team.• Sanjay Nanda joins as Senior Vice President of Consulting and Solutions Delivery, overseeing implementation and delivery of all Airline Solutions projects. Nanda was previously at McKinsey & Company and prior [...]
Asia Web Direct raises 99,000 baht for Bangkok
06/07/2010 by Zubair Ashraf
AsiaWebDirect.com has donated a sum of THB99,000 (about US$3,000) to the Together We Can fund from a one-week fundraising campaign run through their accommodation booking website. The amount was raised between June 23 and 29, when US$1 was set aside from every hotel booking made on AsiaWebDirect.c [...]
Google, Troogle: The world of travel just changed
05/07/2010 by Zubair Ashraf
With the Google and ITA acquisition now public, we can now evaluate how this will impact the world of travel.As I wrote in the three-part series on search – Part 1, Part 2, Part 3, I have long felt that search was akin to an unnatural act and one that left the customer dissatisfied. I also sai [...]
Consumers will win with Google-ITA deal, says Everbread
02/07/2010 by Zubair Ashraf
Everbread, the company behind the Haystack airfare search and pricing engine, sees the Google-ITA Software deal as good for the industry as it will encourage players to focus more on improving technology and traveler experience “as opposed to backroom dealing, exclusive contracts, and closed-chann [...]
Asia takes Google-ITA news in its stride
02/07/2010 by Zubair Ashraf
While the travel world has gone berserk over today's announcement that Google has bought ITA Software and speculating what this means for air fare search in particular, players in Asia seem to be taking it in their stride. (See the expert analysis in TNooz)Perhaps it’s the knowledge that ITA Sof [...]
Find your path as you walk, says Chong
02/07/2010 by Zubair Ashraf
Don’t fret if you still don’t know what you want to do – just find your path as you walk. That was the advice from Chong Phit Lian, CEO of Jetstar Asia, when she spoke to students and interns attending our WIT*e – Inspiration & Mentoring event at The Fairmont Singapore last week.Chong s [...]
The way to an Asian flyer’s heart is through his stomach
01/07/2010 by Zubair Ashraf
On Monday, I zipped up to Kuala Lumpur for a tour of the AirAsia Academy. The flight was full despite it being mid-morning. I thought back to the dark – and expensive – days before low cost airlines were allowed to fly the Kuala Lumpur-Singapore route and how we consumers had only two carriers t [...]
Chinese hunger for travel grows
01/07/2010 by Zubair Ashraf
 The Chinese appetite for travel is on the rise, American desire to venture on longhaul trips remains dampened while the travel habits of Europeans will remain predictable. Such are the findings of the World Travel Trends Report 2010 by researchers IPK International, which was commissioned by Messe [...]