Posts by Zubair Ashraf
Video debate continues: Get brainy and look to movies for inspiration
15/11/2010 by Zubair Ashraf
Morris Sim, CEO of Circos Brand Karma, who was on the Glee team of the WIT Cross-fire, believes that when it comes to videos, we should take cues from the movie industry.There's an exciting new field that's opened up called neurocinematics with groundbreaking work done out of Princeton and Cornell t [...]
Video debate continues: New grammar or ‘load of c…’?
09/09/2010 by Zubair Ashraf
The Cross-fire continues post-WIT. On Day One of the conference, PhoCusWright’s Ram Badrinathan (right) proclaimed video to be the new grammar of the web and said that literacy would be redefined.A few days later at the WIT Ideas Lab, Brett Henry of Abacus International pronounced this notion of � [...]
Video hasn’t killed the radio star, so there
22/09/2010 by Zubair Ashraf
There’s something romantic about radio, don’t you think?I recall as a schoolgirl in Penang, hiding under my bedcovers, and tuning into the RAAF (Royal Australian Air Force) radio station. It was the only station playing decent music and I’d send in requests, and I’d wait for them to be answe [...]
Walking round Melbourne with a spring in my step
23/11/2010 by Zubair Ashraf
I woke up this morning to find a big, burly man standing over me. His arms akimbo over my seat on which I was still lying flat, he asked, “Would you like breakfast?”Caught like a kangaroo in the headlights at 2am (my time), I blinked and muttered, a response he took to mean a “Yes”.“Toast, [...]
What’s the tweeting point for hotel customers?
15/11/2010 by Zubair Ashraf
Session Overview: In the old days, a good customer was someone who didn't bargain (too much), was loyal (almost always) and spent constantly and consistently. He was predictable, reliable and fair. But in today's world with new channels, which bring with them new measurements, is good still good? An [...]
WIT Day Two – Generation Next changing the face of travel
20/10/2010 by Zubair Ashraf
A new generation of entrepreneurs, young and tech savvy, are taking over the business of running hotels, airlines and travel-related business from their parents. They bring with them fresh, vibrant products to attract a new wave of travellers, while attempting to keep their traditional base.Pictured [...]
The C-Spot: The Condensed Version
04/11/2010 by Zubair Ashraf
       I've been asked to share the summary with which I closed the WIT Conference. So here it is – WIT 2010, the condensed version.  And so the WIT Clan cameOne and all, from near and farTo Commune, Collaborate, CreateCross-Fire, Clash, Glee vs AThe Fight For [...]
The dragon’s being held back while rats and elephants fight for turf
06/10/2010 by Zubair Ashraf
As China’s travel market continues to grow, with an 11% uptick in the number of travelers last year, adoption of online booking is picking up as well. While only 10% of 2009 trips were booked online, that proportion should double by 2011, forecasts China-based Internet research firm iResearch.How [...]
The New King is Experience – All Hail the King
03/11/2010 by Zubair Ashraf
It’s been a couple of weeks now since we were all at WIT.  Siew Hoon’s had her decompression trip to Phuket, and just today I saw a wonderful compilation video from the event.  Oh and, of course, WIT won the Trade Conference of the Year in the Singapore Experience Awards 2010.We all enjoye [...]
The romance of travel – I thought it had gone
13/09/2010 by Zubair Ashraf
Botany Bay, Beijing, Bangkok, Bombay, Botany Bay – what do these all have in common? Other than the letter B, not much but this is the route that I have taken for my current business trip with IDeaS. Unlike the short duration raiding visits that sometimes occur on business trips, this one has bee [...]