Qantas “undiminished” to fight off competitors and grow
Despite a time “when we’ve seen everything thrown at us except a plaque of locusts”, Qantas has continued to be profitable, thanks to its two-brand strategy and diversified portfolio of assets.CEO Alan Joyce (left), addressing the media attending the Australian Tourism Exchange in Adelaide thi [...]
Behind the thinking of “Nothing Like Australia”
Is digital cheaper? And can you build a destination brand using digital? Yeoh Siew Hoon catches up with Nick Baker, executive general manager-marketing, Tourism Australia the weekend before the new brand launch of “Nothing Like Australia”.Q: Is it cheaper to build a digitally-based campaign?No. [...]
Travel reviews: Game on
Asia’s becoming the latest battleground for travel reviews. I am just surprised it’s taken this long.And the battle will be between a global, established brand trying to scale in Asia and a local, Indian brand trying to scale outside its home market.One is bringing in an established model that� [...]
Holiday IQ brings its travel review model to Asia
Holiday IQ, which says it is India’s answer to TripAdvisor but with a local twist, is setting up base in Singapore to expand into the region.According to Hari Nair, founder & CEO of Holiday IQ, it’s taken four years for the company to get to where it is now ready to expand.It has one million [...]
Crisis alert. This is the end as we know it
The media’s full of it. The coffee shop’s full of it. Taxi drivers can’t stop talking about it. Every business meeting I am having these days is peppered with it.Yes, I predict, a little round ball is going to bring the world economy crashing down over the next few weeks. Forget the Green trag [...]
How WildChina is trying to tame the World Wild Web
It may be increasingly harder to find wild spots in China but the company that made its name by offering travellers access to places that they can’t ordinarily get to on their own using sustainable tourism models is continuing to spread its name through the Web.Started in 2000 by Mei Zhang, a Dali [...]
Lynn brings new customer insights to build Expedia brand in APAC
Dan Lynn, the new chief for Expedia in Asia Pacific, intends to work on building awareness and trust of the Expedia brand across the region. Q: Since taking over as Expedia Asia Pacific managing director in November 2009, what have your priorities been?My first priority was getting to understand th [...]
How to be a natural born storyteller
How do you tell a powerful story and persuade with your idea?Get some tips from Nancy Duarte of Duarte Design, who has worked with countless TED Speakers and helped craft presentations like Al Gore's Academy-Award winning “An Inconvenient Truth”.In this webinar, she shares tips on how to desig [...]
WIT unveils speakers list, 2010 programme
It’s always an interesting exercise thinking up the theme, drawing up the programme and lining up the speakers for each Web In Travel Conference.This year was especially tricky. Everything is still so fluid after the “tough love” of 2009. And it seems the pace of change has gotten even faster, [...]
WIT Conference 2010 opens with a Cross-Fire
Kevin May, Editor, TNooz (above), will kick off the opening Cross-Fire with Yeoh Siew Hoon, Editor, WITWIT Conference 2010, Oct 19 – 20, 2010Ballroom 2, Suntec Convention Centre, SingaporeTheme: The C-SpotDay One, Oct 19, 201007.30-08.45 Check In08.45-09.00 Curtain Raiser09.00-10.00 Hitti [...]
