Agoda's Damien Pfirsch on why travel is no longer a side perk for financial and loyalty brands, but one of the most valuable, and hardest to get right, customer relationships in their portfolio. Travel used to be the reward you cashed in your points for. Now it's shaping up to be one of the most po [...]

New Loyalty Trends Report 2026 by Marriott Bonvoy shows loyalty engagement is increasingly driven by travel priorities, everyday value and market-specific behaviors. The new Loyalty Trends Report 2026 by Marriott Bonvoy finds that while 89% of travellers across APEC participate in at least one loya [...]