10 B2C and B2B Content Marketing Trends To Watch Through 2013
The proof is evident that content marketing is no longer a marketing buzzword; it is a huge and growing area of just about every successful brand’s marketing effort.Depending on your region of the world and the philosophy of your marketing leadership, some will see the logic in our forecasted “ [...]
ASEAN embarks on intensive promotions to achieve tourism target
ASEAN member countries are implementing a clear road map to achieve the tourism objectives of the ASEAN Economic Community due 2015.There will be a new “ASEAN for ASEAN” campaign and special promotions, along with enhanced strategic cooperation with the growth markets of China, Korea, Japan, I [...]
HK’s Lotus Tours turns 55, takes steps to secure future
Increased competition from direct suppliers as well as online channels has prompted Lotus Tours, Hong Kong, which is celebrating its 55th anniversary, to sign a 10-year partnership with Amadeus in a bid to stay ahead of the game.The leading Hong Kong travel service provider and ticketing wholesale [...]
Google’s beating OTAs at their game; Tingo’s challenging yield management
Following the proven success of its partnerships with Google’s Hotel Finder andRoom Key, hotel central reservation system (CRS) vendor Trust International is looking for similar opportunities to leverage on the proliferation of online booking channels for its clients.Trust’s managing directo [...]
Accor sees increased Chinese, Indian business due to Optimum Service Standards
Accor, the first Australian hotel group to launch a fully-accredited Optimum Service Standards initiative to cater to Chinese and Indian travellers, is reaping rewards from increased occupancies at the 33 participating properties.First introduced in September last year for the Chinese market, the i [...]
WITovation Awards’ back and open for entries
WITovation Awards is back in 2012, following the success of last year’s inaugural programme. Winners will be recognized and presented at the WIT Conference, taking place on Oct 16-17, at Marina Bay Sands, Singapore.In line with this year’s theme of “Unplugged: Journey With WIT”, this year� [...]
More low fares for Chinese travellers from Jetstar
Jetstar expands its distribution channels in China with new and convenient initiatives designed to give consumers and the travel trade easier access to its fares.The addition of popular payment methods, such as Alipay and China Union Pay credit cards, make the purchase of flights on Jetstar.com e [...]
Social media not a priority for hotels, says survey
A resarch paper by Ecole Hoteliere de Lausanne, Switserland and Rate Tiger shows hotels are going back to basics by increasing focus on offline and direct sales to reduce third-party costs instead of new social media techniques.According to the survey, hotels are putting social media on hold as a [...]
How low cost will change the game in Japan
These days, when people talk of opportunity markets in Asia, it’s always about China, India and, lately, Indonesia. Japan, which was the travel juggernaut of the region for most of the 80s and 90s, is hardly mentioned.But things are changing. The advent of low cost airlines will undoubtedly chang [...]
No fifty shades of grey here, simple sells
It’s been a bad week so I have decided to write about sex. See, I have sex on my brain after reading the entire trilogy of “Fifty Shades of Grey”. Yes, I did. Not ashamed to admit it along with millions of women around the world.It topped the New York Times bestseller list for 12 weeks and [...]
