72% of APAC rail bookings now happen online | Report
Car rental lags behind at 47%, but OTAs and AI are closing the gap fast across Asia's ground transport market
Rail is crushing it online in APAC with 72% of gross bookings going digital in 2025, and state-owned operators are keeping most of that traffic in-house through their own apps rather than h [...]
AI surge meets a crowded digital landscape in Thailand’s online travel boom
How local giants, government super-apps, and sky-high AI enthusiasm are reshaping how Thais book their trips
Thailand's digital economy hit $56 billion in 2025 and is on track for $90 billion by 2030, but online travel growth actually cooled off - up just 6% YoY to $11 billion after a 34% jump in 2 [...]
Who is the Asian indie traveller? | Report
Asia's indie travellers are rewriting the rules of tourism and AI is along for the ride
Forget the old image of the backpacker figuring it out as they go. Today's Asian indie traveller is just as likely to be a 50-something supporting a family-run guesthouse, a Swiftie crossing borders for a concer [...]
Inside the Philippines’ most overlooked $36b digital market
94% of Filipino consumers will share data with AI, so why is an online travel that's set to double by 2030 still owned by foreign OTAs?
The archipelago nation of 7,600+ islands has a travel landscape that's complex by nature - fragmented routes, unbanked communities, and a population that was born [...]
The age of wellness tourism is here and tech is cashing in
From AI-powered jet lag apps to spa booking platforms, the wellness travel industry is quietly becoming one of the most exciting spaces in travel tech. Here's what you need to know.
If you thought wellness tourism was just overpriced yoga retreats and green juice, think again. The sector is under [...]
South Africa’s $2.5b online travel market attracts new wave of homegrown tech
Is South Africa the world's quiet travel tech powerhouse?
South Africa's online travel market, valued at $2.54 billion in 2024, is on a trajectory toward nearly $6 billion by 2033. But the more interesting story isn't the size of the prize, but who's showing up to claim it. South Africa has quietl [...]
Indonesia’s online travel market eyes $17 billion future
Indonesia’s digital landscape is moving fast, and travel is at the very heart of this evolution. As a sneak peek into our new Indonesia Explored report, part of our Online Travel Tracker series, we’re diving into how local Online Travel Agencies (OTAs) are not just defending their home turf but [...]
Vietnam’s online travel market set to double to $8B by 2030 as OTAs, super apps and AI race for control
The Online Travel Tracker is a brand-new monthly report focusing on various subjects shaping the travel tech landscape in the region. This article is based on data from the Online Travel Tracker Volume 1: Vietnam Revealed. To explore the full data, insights and market analysis, download the comp [...]
