Frontier launch first-ever “Any Reason” disruption assistance for travellers, powered by HTS
Frontier Airlines has introduced “Disruption Assistance for Any Reason,” an industry-first travel flexibility benefit powered by Hopper’s B2B division, HTS, as part of its “New Frontier” initiative. Available for purchase on FlyFrontier.com, the service provides instant, automated solutions for disruptions such as delays over two hours or same-day cancellations, allowing travelers to rebook on any airline or receive a full refund while staying on Frontier. Chief Commercial Officer Bobby Schroeter said the feature reflects Frontier’s commitment to giving customers “more control, greater transparency, and added confidence,” while Hopper’s Ella Alkalay Schriber noted it turns “travel uncertainty into loyalty.” The benefit is exclusive to the airline’s website for now, with mobile app availability coming soon.
Ireckonu unveils AI-powered marketing automation for hotel guests
Ireckonu has launched a new marketing automation feature designed to help hotels deliver hyper-personalized, multi-channel campaigns powered by real-time guest data and AI. Fully integrated with the company’s Customer Data Platform (CDP) and middleware, the tool centralises marketing operations, enabling hoteliers to create precision-targeted campaigns across email, SMS, WeChat, and WhatsApp. CEO Jan Jaap van Roon said the system “empowers hoteliers to create precision-targeted campaigns that not only elevate guest engagement, but also improve operational efficiency and ROI,” reflecting growing demand for timely, relevant guest experiences.
The feature streamlines hospitality marketing by unifying and enriching guest data to create a single source of truth, reducing the need for multiple tools while boosting performance. With capabilities like AI-driven segmentation, Smart Churn Management, Next Best Offer recommendations, dynamic content, and multi-language support, the platform allows hotels to optimize campaigns in real time and drive more direct bookings.
AirAsia’s RedGames Jam 2025 sends winning team to Tokyo Game Show
AirAsia’s third RedGames Jam wrapped up in Kuala Lumpur with Team Glep crowned champions for their game Tappy’s Time Off, winning an all-expenses-paid trip to the 2025 Tokyo Game Show. Part of AirAsia’s Dream It brand experience under the Colour of Connection campaign, the 48-hour game jam gathered 36 teams to create hyper-casual games featuring the airline’s AirAsia Buds characters. “This is the biggest turnout we’ve had,” said Izal Azlee, Head of IP Development at AirAsia brand co., noting that the initiative highlights and nurtures Southeast Asia’s growing game development talent.
First runner-up Team LOGIC – Greybox from Indonesia earned cash prizes, AirAsia merchandise, and trips to gamescom asia x Thailand Game Show, while all Top 10 teams will showcase their games at Level Up KL, MDEC’s premier regional game developers conference. The event, which brings together partners like SEGA, Larian Studios, and Asia Pacific University, reflects AirAsia’s commitment to empowering aspiring game developers with opportunities to showcase creativity, gain mentorship, and connect with the global gaming industry.
Agoda launches SG60 campaign with 20% travel deals as Singapore marks diamond jubilee
Agoda has rolled out its SG60 Celebration Campaign to boost tourism as Singapore celebrates 60 years of independence, offering travelers up to 20% off bookings from August 1 to 15, 2025. The campaign partners with major players including Resorts World Sentosa, Furama Hotels International, Singapore Airlines, Malaysia Airlines, and Firefly, reflecting Agoda’s role as a key growth partner in the region. Andrew Smith, Senior VP of Supply at Agoda, called the initiative “a special celebration,” leveraging the company’s 20 years in Singapore and data-driven campaigns to attract global travelers during the milestone year.
Interest in Singapore is rising both regionally and globally, with Agoda reporting Thailand leading year-on-year search growth at 10%, followed by strong demand from Indonesia, Malaysia, the Philippines, South Korea, and long-haul markets like Austria and Spain. Meanwhile, Singaporeans are also exploring the world, with searches spanning over 100 countries, including a 40% year-on-year jump in interest for China. By combining exclusive deals, prominent partners, and wide market reach, Agoda aims to spotlight Singapore’s food, culture, and shopping while driving inbound and outbound travel during the nation’s diamond jubilee.
StayLah teams up with Trip Affiliates, focuses on hotel connectivity
StayLah Travel Group has partnered with Singapore-based Trip Affiliates Network (TA Network) to integrate its Hotel Partner Network (HPN), bringing real-time inventory optimization, automated contract management, and seamless API connectivity to over 1,000 hotels across Asia Pacific. With Malaysia expecting 26 million international arrivals and 250 million domestic trips in 2025, the collaboration aims to help hoteliers streamline operations, boost revenue, and compete in a fast-evolving digital marketplace. StayLah CEO Kevin Ow called the move “a significant leap in digital transformation,” while TA Network’s David Lai said the partnership will deliver “real-time synchronization and operational efficiency” to empower hotel partners in an increasingly competitive landscape.
