That’s the question Scoot is attempting to answer, employing a world-renowned expert in Genetics, Human Biology and Neuroscience to do so.
Dr. Richard Paul Ebstein of the National University of Singapore has been tasked to prove how travel is embedded in our blood. Engaging Scoot employees and consumers alike, the airline is embarking on an industry-first experiment to prove that travel is an innate human need – and not just a want – something Scoot refers to as Wandermust.
“With the Wandermust Experiment, our goal is to use science to show that travel is an intrinsic need, rather than just a luxury. By gaining deeper insights into the preferences and habits of our customers, we can continue working toward our goal of making travel attainable for everyone,” said Lee Lik Hsin, chief executive officer of Scoot.
As part of the experiment, Ebstein, who has extensively studied the DRD4-2/7R gene (carried by approximately 20% of the population) and its link to novelty-seeking behaviours such as travelling, will specifically look into the role of genetics as well as the impact of cultural influences.
And here’s how you can help in this quest. Scoot is looking for ardent travellers who are willing to volunteer to be part of this scientific experiment. Aside from discovering whether travel is in their blood, participants also stand a chance to win 100,000 KrisFlyer miles. More about this experiment is explained in this video.
“I’m excited to hear from the seasoned travellers from around the world – to better understand their nature and especially their innate need to travel through the Wandermust Experiment”, said Ebstein.
“It’s encouraging to see that an airline like Scoot is pioneering in showing how travel might be in our blood using cutting edge molecular genetic tools.”
More details on the new campaign and how Scoot is helping people fully realise their “Wandermust” nature can be found at www.flyscoot.com/Wandermust.
Featured image credit: imtmphoto/iStock-Getty Images
