With Amadeus Total Demand by airconomy, airlines can calculate their true market share and assess the potential of routes where they do not operate today.
Airports can analyse the traffic that is currently bypassing them and that could be captured if their slots where allocated differently.
Travel agencies can gain insight into the market share evolution of any given route to better advise their customers of available options.
David Doctor, Director, Amadeus Airline and Travel Agency Distribution said that Total Demand would help airline customers gain information to make key decisions on such fundamental topics as fleet assignment and route .
Amadeus Total Demand by airconomy uses a large number of global and market specific sources which, processed by a cutting edge computing algorithm, guarantees the highest accuracy of the estimates produced.
This helped determine, for example, that 3 out of the top 5 routes in terms of growth since the beginning of the year are based in Asia, with Bangkok-Hong Kong posting a 47% increase year-to-date. In parallel, Asia also experienced the biggest drop in traffic on the Beijing-Tokyo route with -26%. Trans-Atlantic traffic witnessed significant growth: New-York-Paris increased by 43%, whereas New-York London grew by 18% over the same period.
“This is a major enhancement as it will provide more transparency for the market place,” said Philipp Goedeking, Managing Director, airconomy.
“Network strategy, competitiveness, profitability, growth perspective, or distribution focus all depend on reliable market data – for airlines, airports and travel agencies alike. Accuracy in estimating the total demand on a given route is critical, as even seemingly minor errors can make the difference between a profitable and a non-profitable business case for an airline. The exposure of assets is too high to afford inferior market data in today’s roller coaster markets.”
Photo shows Amadeus data processing centre in Erding, Germany
Featured image credit (business travel): Ockra/iStock
