TROOP, a meeting planning and group travel logistics platform, has announced a partnership with Direct Travel to expand its meeting management technology to both new and existing customers of the corporate travel management company.
Known for its award-winning TROOP ONE platform, TROOP provides a cloud-based solution for companies that organise multiple small, mid-size, and large meetings annually. The company states that it facilitates cost-effective, efficient, safe, and sustainable gatherings.
“We are pleased to collaborate with Direct Travel in their mission to enhance the travel experience by combining modern technology with superior customer service,” stated Dennis Vilovic, co-founder, and CEO of TROOP. “Given that meetings and events constitute over 50% of corporate travel, TROOP is well-positioned to simplify and enhance the meeting organisation process for meeting planners, business travelers, and corporate finance teams alike.”
Vilovic also highlighted TROOP’s commitment to expanding its global presence, particularly in the U.S. mid-market, through investments in its U.S.-based team to bolster capabilities and lead the region effectively.
Direct Travel, a prominent player in corporate travel management, was recently acquired by an investment group led by Steve Singh, Managing Director at Madrona and former Chairman & CEO of Concur. Direct Travel has chosen TROOP to be a strategic piece of its travel technology stack as it aims to establish what it calls ‘the global standard for The Perfect Trip.’ Alongside Travel-as-a-Service platform Spotnana and card-first expense management platform Center, TROOP offers an integrated workflow for planning, booking, managing, and expensing group meetings and events for Direct Travel customers.
“Meetings and events management is an evolving market, often reliant on traditional paper processes. The task of selecting optimal locations and cost structures, managing group itineraries, and processing related expenses is either manual or minimally automated, resulting in a disjointed experience,” noted Steve Singh, Executive Chairman of Direct Travel. “TROOP’s meetings and events platform will play a crucial role in Direct Travel’s strategy to deliver an exceptional meetings and events experience while saving our customers time and money.”
