In a recent study conducted by Bumble and Klook, it was revealed that travel plays a significant role in the relationships of Singaporeans, particularly among Gen Z and Millennials. The Roam-ance Study, which explored the intersection of love and travel, found that 73% of Singaporeans believe travelling with a partner can change their perception of the relationship, for better or worse.
In The Roam-ance Study, travel compatibility emerged as a crucial factor in romantic relationships, with 91% of respondents indicating that shared travel interests are important in their search for a partner. Conversations about travel are a popular way for Singaporeans to break the ice on dating apps, with 82% discussing past or planned trips with potential matches. On Bumble, travel-related badges such as “City Breaks,” “Beaches,” and “Road Trips” are frequently used by Singaporeans to signal their preferred travel experiences.
The study also highlights that the first trip as a couple is often seen as a big milestone. About 1 in 6 Singaporeans (17%) admitted to ending a relationship due to negative experiences while traveling together. Also, financial differences during a trip are particularly challenging, with 45% citing budgeting and spending habits as potential dealbreakers. Emotional stability in crisis situations (41%) and differences in living habits (31%) are also significant concerns.
Interestingly, the study highlights that the alignment of financial habits is more important to Gen Zs (46%) than older Millennials (40%), possibly due to the former group’s relative financial instability as they are likely still in school or early in their careers. Despite these potential issues, 68% of Singaporeans believe in finding a balance between both parties’ preferences and are willing to compromise when necessary.
During their chat with WiT to celebrate Klook’s 10-year milestone, founders Ethan Lin and Eric Gnock Fah discussed their personal views on travel, with Lin naming travel as a crucial deciding factor in new relationships. Listen to the full podcast HERE:
Klook’s study also found that quick weekend getaways to nearby destinations are the preferred type of couple trips for 58% of respondents. Popular destinations include Johor Bahru, Bali, Bangkok, and Chiang Mai. For those seeking a different experience, relaxing vacations, culturally immersive trips, and exploring hidden gems are also popular options.
Klook’s data suggests that Gen Zs are more inclined towards thrilling adventures like bungee jumping and skydiving (42% vs 24% of Millennials), though both generations show similar interest in cultural activities such as cooking classes and historical tours.
Beyond couples, 18% of Singaporeans are open to using dating apps to meet new people while traveling, with men (27%) more likely to do so than women (9%).
Meihui Chen, APAC Communications Lead at Bumble, commented on the findings, stating, “Travel opens the door to a deeper understanding of our relationships with one another. With the growing trend of travel in our love lives, we are excited to be partnering with Klook to unlock new experiences based on shared passions.”
Jasmine Seah, Marketing Director (Singapore & Indonesia) at Klook, added, “Our data shows that shared experiences have become a new love language, with one in three people choosing their partners as their go-to travel companion. Through this collaboration with Bumble, we are excited to provide a space for Singaporeans to discover and explore new experiences with their significant other.”
Separately, Klook has revealed findings from a new study around upcoming travel trends in Malaysia for the school holidays:
Budget-conscious spending
According to Klook’s data, when it comes to money, only 35% of respondents are willing to spend between RM500 and RM1,000 per person on domestic trips, excluding transportation. 23% are prepared to spend between RM1,001 and RM2,000, while only 8% would consider spending more than RM3,000.
Domestic or international?
More than half of Malaysians 67% expressed an equal preference for both domestic and international travel. This balanced interest suggests that while Malaysians are eager to explore various destinations, they remain mindful of their expenses, and often prefer to travel within the country on holidays.
Asian destinations
The study reveals that when it comes to overseas destinations, East Asia – including Japan, South Korea, and China – is the most favoured region, with 74% of respondents expressing a desire to visit next year.
Local states
36% of respondents said they travel within Malaysia quarterly. Popular destinations include Kuala Lumpur (58%), Penang (57%), and Melaka (47%), showcasing the enduring appeal of these popular locations. Which is your favourite go to place?
Top reasons for travel
When it comes to why Malaysians decide to travel domestically, 87% of survey respondents cited relaxation and leisure as their main motivation. Exploring new places follows, with 70% eager to discover fresh experiences within the country.
Visiting family and friends influences 56% of travellers, while adventure and outdoor activities motivate 54%, reflecting a strong interest in active and nature-based tourism.
