The red ocean of content: Who still makes travellers move?
“3 years ago, when we launched Kreatorverse, it was an experiment. Last year, it was starting to form a structure. This year, we see scale,” said Wilfred Fan, Chief Commercial Officer of Klook.
Then came the warning.
“When things start to scale, it becomes a red ocean. There are too many [...]
Klook expands Kreator Shops feature to all creators on its platform
Klook has rolled out an upgraded version of its Kreator Shops feature to all 30,000-plus creators on its platform across 88 markets. The announcement was made at KREATORVERSE 2026, the company's annual creator summit, held this year in Phu Quoc, Vietnam.
Kreator Shops allows content creators who pa [...]
The secrets to mastering social and commerce in the age of AI
A panel at WiT Queenstown representing Klook, Google and Fabulate shares tips and insights on what’s working and what’s not
Social and AI have increasingly become the means by which travellers discover places and things to do – and the panellists at WiT Queenstown – Marcus Yong of Klook, B [...]
Young Focus: Building the long road out of Smokey Mountain, Philippines
Young Focus Foundation is WiT For Good’s 2026 beneficiary. Since 2008, WiT For Good has raised nearly $1 million for women and children across Asia.
Can you recall a moment that changed your life? For Paul van Wijgerden, living in Amsterdam at the time as a young man in the 1980s, that moment wa [...]
The different faces of indie hospitality: Hopeless romantics who can read P&Ls to entrepreneurial general managers
At WiT Indie, three very different hospitality models – a UNESCO heritage boutique, a globally scaled brand with its roots in serviced residence, and a 140-year-old colonial grand dame – sat on the same panel to address a key question – what does it mean to serve the independent traveller in s [...]
Mastercard and CrescentRating: 245 million Muslim travellers by 2030, with women driving nearly half of arrivals today
Two new reports highlight how responsible, immersive, digital and assured travel experiences are shaping the next phase of Muslim-friendly tourism
Mastercard, in collaboration with CrescentRating, has released two new reports: Halal Travel Trends 2026 and Muslim Women in Travel 2026, examining how [...]
Decoding the ‘Romance Genome’, travel’s new love language
In partnership with SocialSeal, we've launched a brand-new report series that looks travel trends through the lens of search and social media. Our first report, called Love Is In The Air, digs into the "Romance Genome", a framework decoding how different travellers actually search for, consume, and [...]
9 in 10 travellers in Asia-Pacific choosing rural destinations
Travellers across Asia Pacific are increasingly choosing quieter, off-the-beaten-path destinations instead of big cities, as they seek more meaningful ways to travel.
According to Airbnb’s latest report, Beyond the Beaten Track: Unlocking Tourism Growth Across Asia Pacific, 89% of travellers in A [...]
Daddy, keep looking! From mascots to markets, travel moves from brochures to social
Travel has always been about escape — sometimes from your four walls before a renovation, sometimes from a nagging boss, sometimes from yourself. But today, more than ever, travel is also about inspiration. And inspiration is social.
Nowhere was that clearer than at Klook Kreatorverse 2025 — [...]
Hidden gems have expiry dates: Why social must keep uncovering
I asked Wilfred Fan, Chief Commercial Officer of Klook, a question: When a hidden gem is listed on Klook, is it still hidden?
His reply came quick, straight, almost matter-of-fact: “At the moment our team explores them, they are hidden. After review and release, they’re no longer hidden. Th [...]
